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Airlines & Airports

 September 27, 2013
Singapore Airlines' New Cabin Products Debut On London Route

 Customers flying between Singapore and London have become the first to experience Singapore Airlines' next generation of cabin products, with the entry into service today of the first aircraft equipped with the new seats and in-flight entertainment system.

The new products, which are set to be the industry benchmark for premium air travel, are being introduced on an initial eight Boeing 777-300ER aircraft, the first of which was recently delivered by Boeing. The aircraft entered service on flight SQ318, which departed for London at 12:45hrs today, and will operate selected flights between Singapore and London through the month of October. Flight frequency will be gradually increased as more aircraft enter service, with daily operations from late October.

Nearly $150 million is being invested in the new products on the initial eight B777-300ERs. The aircraft feature the world's most advanced in-flight entertainment system, with larger screens and touch-screen handsets, as well as more spacious and comfortable seats in First, Business and Economy classes.

Today's entry into service is the outcome of several years of product development, reaffirming Singapore Airlines' commitment to product innovation and leadership.