Advertising and Marketing Opportunities with Odyssey Media Group

Airlines & Airports

 September 04, 2014
Fiji Airways Enhances Onboard Experience

 Fiji Airways unveils the latest suite of changes to its onboard passenger experience, which includes a new Signature Dish, designed by renowned Fiji-based chef, Lance Seeto, an updated FijiTime in-flight magazine, and Lomalagi Duty Free. These enhancements were introduced aboard all Fiji Airways international flights on September 1st.

The new Lomalagi Inflight Duty Free shopping brings passengers world-class inflight retailers, from local Fijian names to well-known international brands. The inflight magazine, FijiTime, has also been redeveloped to include compelling destination stories and striking imagery to inspire all types of travelers.

Headlining these onboard experience enhancements is the Business Class Signature Dish, inspired by the tropical flavors and artisan cooking techniques of the Fiji Islands and designed by Fiji Airways Culinary Ambassador, Chef Lance Seeto.

The meat option of the Signature Dish features a charred beef fillet with masala chai tea rub and herb buttered prawns, with a side of sweet potato duchess, Fijian organic vegetables, and tempered cardamom jus; the fish option presents seared wild fish poached in coconut herb buttered prawns, coriander, and pineapple rice pilaf, along with Fijian organic vegetables and red papaya curry sauce. There is also a vegetarian option of the Signature Dish.

Stefan Pichler, Fiji Airways' Managing Director & CEO comments, "As Fiji Airways continues to expand its fleet and network, so does our onboard experience. What sets us apart is our cabin crew, who, like the people and country we represent, is renowned for its unique and genuine Fijian hospitality. With the improvements brought onboard, we have empowered our crew members to elevate this outstanding service and deliver an experience that is fitting of a world-class boutique airline."

Chef Lance Seeto remarks on the new menu, "The national airline of any country is the first and last point of contact for its visitors, especially here in Fiji. There's an opportunity to showcase the destination, its people, and its diverse culture through the inflight food. Fiji Airways has joined the culinary renaissance that is now underway across our resorts, hotels, and restaurants. The new Fiji Airways Business Class menu is inspired by the flavors and techniques of all the cultures that influence its food, not just the native iTaukei but Indian, Chinese and colonial British as well. Fiji's tropical island cuisine is no longer just presented on the plate but is now also in the skies."

Along with the introduction of the Signature Dish, the new Business Class restaurant-style catering concept offers new menu and service elements, such as the Yadra Vinaka (good morning) sleeper service, an hors d'oeuvre service, and an 'a la carte' dining option for premium travelers. A Signature Welcome Cocktail and Mocktail, designed to reflect a Fijian sunset, have also been introduced in partnership with Fiji Rum.

Fiji Airways

Founded in 1951, Fiji Airways Group comprises Fiji Airways, which is the National Airline of Fiji, and Fiji Link, its domestic and regional subsidiary. Fiji Airways aims to be a leading global boutique airline and has a fleet of brand new wide-body A330s and refreshed B737 aircraft. Fiji Link has a fleet of ATR 72, ATR 42 and DHC-6 Twin Otter aircraft. From its hub at Nadi International Airport, Fiji Airways and Fiji Link fly to 15 cities in 10 countries. Destinations include Australia, New Zealand, USA, Hong Kong, Samoa, Tonga, Tuvalu, Kiribati, Vanuatu, and Solomon Islands. The Fiji Airways Group brings in over 64 percent of all visitors who fly to Fiji, employs over 1,000 employees, earns revenues of over $380m (USD), and directly contributes a significant portion of the country's Gross Domestic Product (GDP).

www.fijiairways.com

@fijiairways