Airlines & Airports
|November 13, 2015|
EVA Air Adds 22nd Boeing 777-300ER
|EVA Air took delivery of its 22nd Boeing 777-300ER (registration numbers B-16725) at the Boeing factory in Everett, WA on 11th November 2015. During the delivery, EVA Air also unveiled a new corporate identity system and livery. |
EVA Air Chairman K.W. Chang and Boeing Vice President Jeff Klemann led the ceremony. The EVA Air Chairman, a certified pilot who has earned the rank of captain, took charge of the cockpit for the ferry flight to Taipei and departed Seattle's Paine Field Airport at 13:30 (1:30 pm).
"EVA Air was a launch customer for the 777-300ER in 2005 and the aircraft has become the backbone of our long-haul fleet. By the end of 2017, we will be operating more than 30 Boeing 777-300ERs," said EVA Air Chairman K.W. Chang. "We launched our new generation Boeing 777-300ERs last year and significantly upgraded our in-flight services and cabin environments. Today, we unveiled a new livery design to herald our continuing commitment to service innovation. We aim to give our passengers flying experiences that are even more comfortable and enjoyable, and that include fun and entertainment along the way."
EVA Air's new corporate identity retains its original compass design, borrowed from the logotype of the respected Evergreen Group and symbolising the airline's seamless network and services. In the livery, the simplified tail design establishes the compass as the focal point for the EVA Air brand and represents the carrier's commitment to quality service and flight safety. The elegant curve that flows the length of the aircraft and the dark-green belly emphasise "The New EVA Difference" in the livery design. Together, these livery design elements illustrate EVA Air's commitment to becoming a globally respected airline and to maintaining consistency in its core identity and values.
EVA Air also revealed new in-flight music to accompany the new livery. The airline worked with renowned soundtrack master Ricky Ho to create a sound for the boarding experience that makes flying more relaxing and enjoyable. Ho used the ocarina, an ancient wind instrument and type of vessel flute, to specially create three melodious pieces, "Love is the Answer," "Horizon" and "All things bright and beautiful." The free-flowing sound of the ocarina has a worry-free quality. It is the perfect instrument for creating a unique and pleasing atmosphere for boarding and take-off. Ho methodically tested and adjusted the bass and treble in different cabins on several aircrafts to make sure passengers are welcomed aboard EVA Air flights by beautiful music.
Ho also adapted popular Taiwanese folk songs for EVA Air's new landing music, including "Rainy Night Flower," "Craving for the Spring Wind," "The Valley of Peach Blossoms," "Lonely Love Flower," "White Peony," "The Tea Harvesting Song" and more. EVA Air chose the peaceful, catchy melodies to share the beauty and charms of Taiwan with passengers.
EVA Air will add seven more Boeing 777-300ERs and six more A321-200s by the end of 2016. After all of its new aircraft are delivered, EVA Air's fleet will include more than 80 airplanes. EVA Air will deploy its new 777-300ERs on North America routes. The new aircraft will equip EVA Air to increase its North American services to 77 flights a week by the end of 2016.
EVA Air, a Star Alliance member, was formed in 1989 as Taiwan's leading independent airline. It is part of the respected Evergreen Group and a sister company to global container-shipping leader Evergreen Line. It flies to more than 60 international destinations throughout Asia, Oceania, North America and Europe where gateways include London, Paris, Amsterdam and Vienna. It operates daily nonstop flights from London Heathrow to Bangkok that continue to Taipei where passengers can easily connect on to every major city in Asia, including close to 30 gateways in Mainland China. It has a reputation for innovation, warm, friendly service and an impeccable safety record. EVA launched the industry's first premium economy cabin in 1992. Named Elite Class, this cabin was voted Best Premium Economy in an annual SKYTRAX poll. SKYTRAX also rated EVA as one of the World's Top-10 Best Airlines and No. 1 for Cleanest Cabins for 2015.