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 September 16, 2010
PATA's 60th Anniversary Website Goes Live

 PATA has launched a dedicated website for its 60th anniversary year. The site,, is home to a variety of competitions, activities and events built around the 60th anniversary theme: 'Building Tourism: Past. Present. Progressive'.

The birthplace of PATA is Hawaii and rightly enough, the 60th anniversary road show will kick off from this beautiful island with an Executive Board meeting on the 18th February 2011.

Charting key events in PATA's history, the interactive timeline is a reminder of some of the many achievements and successes of the Association over the past six decades. From its early days in Hawaii to the Chiang Mai taskforce of the 1970s, and the efforts to re-invigorate travel and tourism in the early 2000s with Project Phoenix, the timeline encapsulates what has shaped PATA since its inception in 1951.

Also taking a retrospective theme, the online photography exhibition offers a glimpse into the faces and personalities who have shaped PATA from the 1950s right through to the present. Chapter meetings, Annual Conferences, Travel Marts and social occasions are all there, grouped by decade.

New faces are the focus for the first of the competition pages. To coincide with the 60th anniversary celebrations, the annual 'Face of the Future' competition has been brought to the forefront by putting the power of the vote in the hands of PATA members. Profiles and images of the nominated candidates are already online and members can vote for candidates between now and October 29, 2010

The 'Tomorrow's Tourism' competition invites students from PATA member educational establishments to submit a five-minute video presentation with their ideas for a more sustainable model of tourism development. After the first round closing date of December 15, students' videos will be uploaded to the Tomorrow's Tourism section of the PATA60 site, where further details and competition guidelines can also be found.