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 December 21, 2010
PATA To Partner The 5th IIPT African Conference

 The Pacific Asia Travel Association (PATA) has agreed to be a partner in the 5th International Institute for Peace through Tourism (IIPT) African Conference. The theme of the conference is: Meeting the Challenges of Climate Change to Tourism in Africa and the Developing World.

The conference is being hosted by the Ministry of Tourism, Environment and Natural Resources, Republic of Zambia, and will be held from April 03-08, 2011, in Livingstone, Zambia, in support of the UN Millennium Development Goals.

Said Greg Duffell, CEO, PATA: "PATA has always supported and encouraged environmentally responsible travel, as has IIPT. We expect that this Conference will address key areas of concern that the effects of climate change bring upon Africa and the developing world -- which have historically been the least contributors of global warming to the planet."

While announcing the event, Louis D'Amore, president, IIPT, said: "PATA has long been a leader in promoting sustainable tourism beginning with its introduction of the 'GreenLeaf Program' in the early 1990's -- one of the industry's very first set of sustainable tourism guidelines. Since its inception some sixty years ago, the Association has been advocating tourism that is socially, culturally, and environmentally responsible. We are honoured to have PATA as a partner in this milestone event."

PATA joins with the UN World Tourism Organisation (UNWTO) as a partner in the Conference. UNWTO Secretary General, Dr Taleb Rifai will be a featured keynote speaker of the Conference and other speakers will be announced shortly.

Climate change is a major threat to sustainable growth and development in Africa and the entire Developing World. Although Africa and other developing nations are least responsible for climate change, they are particularly vulnerable to the effects.

The 5th IIPT African Conference will seek to identify actual 'on-the-ground' progress since the 2007 Conference with case studies of 'Best Practices' from each of the developing regions of the world and from governments, destinations, industry sectors, NGOs, researchers/academics, and the media.