|November 05, 2012|
PhoCusWright Joins PATA As A Preferred Partner
|The Pacific Asia Travel Association (PATA) has announced PhoCusWright as a new PATA Preferred Partner. PhoCusWright is the research authority providing information and analysis in the travel, tourism and hospitality industry. It is headquartered in the United States with Asia Pacific operations based in India and local analysts on five continents. |
The partnership will provide PATA with access to PhoCusWright's globally recognised research, including highlights that will be shared with the Associations' members. PATA in turn provides an opportunity for PhoCusWright to continue to grow its brand throughout the Asia Pacific region.
Mr Martin J Craigs, PATA CEO, said: "I'm delighted to welcome PhoCusWright to PATA Next Gen. As a leader in travel and tourism research, PhoCusWright joins our existing partners, including comScore, Dragon Trail, SinoTech Group and STR Global to offer a strong support network in travel research for PATAmPOWER."
Mr Bruce Rosard, Vice President, Sales and Marketing, PhoCusWright said: "Our partnership with PATA has a number of moving parts, including the launch of an in-depth study on next generation payment processing for travel. We look forward to building a strong partnership that furthers our efforts in the region."
PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning, tactical decision-making and organizational effectiveness. PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage. To complement its primary research and learning solutions in North and Latin America, Europe and Asia, PhoCusWright produces several high-profile conferences in the United States and Germany, and partners with conferences in China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce. The company is headquartered in the United States with Asia-Pacific operations based in India and local analysts on five continents.