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 October 31, 2013
Lonely Planet Becomes PATA Preferred Partner

 Lonely Planet, the world's largest travel guide book publisher, has become a Preferred Partner of the Pacific Asia Travel Association (PATA).

Lonely Planet offers trusted advice from real travellers and a wide variety of travel choices and planning features with seamless links to booking tools. Lonely Planet has a large online community with over 1 million Thorn Tree forum members, and 11 million monthly unique visitors globally to

This partnership will enable PATA and Lonely Planet to collaborate on joint initiatives to support the sustainable development of the Asia Pacific visitor economy though knowledge management, aligned advocacy and connecting networks.

PATA CEO Mr Martin J Craigs, said: "In today's environment visitors are overwhelmed with information and are demanding credible content. Lonely Planet is an excellent marketing partner that can help PATA members with expert authenticated content".

Ms Belinda Lush, Commercial Director, Lonely Planet said: "We are excited to be partnering with PATA, a leading tourism and travel authority in the region. Lonely Planet's expert editors and global audience of travellers provide independent insight into the latest travel behaviour and trends, and this partnership is an opportunity for us to work with PATA to share such insight with members."