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Business

 November 15, 2000
Worldspan's Sue Powers To Address Business Today's Conference

 Worldspan's senior vice president and general manager - Worldwide E-Commerce will be a keynote speaker at Business Today's 26th Annual International Conference, sponsored by Princeton University's Foundation for Student Communication. The conference, to be held at the Grand Hyatt Hotel in New York City from November 18 - 21, 2000, will unite the country's top business leaders with 200 elite college students from around the world.

Conference attendees will benefit from Powers' extensive experience as an innovative player in a global technology environment. Recently, Travel Agent Magazine named Powers as one of the Top 100 Most Powerful Women in Travel for the fifth year in a row.

In addition to Powers' address, Worldspan donated $5,000 for the sponsorship of three international students to attend the event. Each year, students must apply to attend this popular conference, of which 200 students are chosen to participate and receive full scholarships.

"This conference is an important opportunity to showcase Worldspan's mission and strategy to an international audience of students interested in business careers," said Powers. "It also allows Worldspan to raise awareness about our career opportunities to future business leaders. This strategy will keep us ahead of the game in the future by recruiting the best employees."

Powers will speak on the idea that dramatic change is usually driven by the efforts of a handful of exceptional people, especially in the ever-changing e-commerce world. She highlight's how Worldspan has leveraged this concept as the basis for strategies that have propelled the company to the business forefront. Powers parallels Abbott and Costello's classic "Who's on First" skit with the difficulty and confusion experienced by many in today's e-marketplace. Further, Powers explains that the Internet has made marketing more personalized, allowing successful companies to reach out to a "market of one" as opposed to a "market of millions."

The Foundation for Student Communication was founded in 1968 by undergraduates of Princeton University. Past members of the organization include Steve Forbes and eBay CEO Meg Whitman. Their mission is to expose students from all over the world to the intangible aspects of business that cannot be learned in a classroom setting. More information can be found at www.businesstoday.org