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Car/Limo Rentals

 May 02, 2000
National Car Rental Officially Relaunches Its Enhanced Web Site

 Streamlining the Internet reservation process for Emerald Club members and general customers alike, National Car Rental today officially relaunches its enhanced Web site - - featuring the industry's first one-click process. The completely new booking engine allows National's Emerald Club members to reserve a car in a single click while also significantly enhancing the speed and overall ease-of-use of the general consumer reservation process.

The single-click feature, exclusive to Emerald Club members, is being trademarked under the name One Click Reservation(SM). One Click, the car rental industry's only one step reservation method, lets customers reserve a car in 60 seconds or less.

"No other leading car rental company offers customers the convenience of making a reservation in just one click," commented National's President Ernest Johnson. "We believe One Click will set a new industry standard and we are delighted to be the first to offer it to our Emerald Club members."

Emerald Club members need only supply pick-up and drop off information in order to reserve a car. The remainder of the renter's information is automatically populated through the Emerald Club member's on-file data profile. Then, with one click and the reservation is complete. A confirmation number is obtained immediately on-screen and via e-mail, if requested.

"National has long been committed to meeting the needs of the savvy business traveler," said Johnson. "We recognize that time is a valuable commodity to business travelers. Our exclusive One Click feature is a superb example of how we respond to our customers needs quicker, easier processes - delivered with unequaled innovation and creativity."

All other National customers using the Web site will also enjoy a simplified reservation process with increased functionality. The new site allows the general consumer to book a reservation in only three clicks, one of the fastest and simplest processes in the industry today.

The site also offers a host of new features including:

- A picture of the car types available in the desired location, allowing customers to view the car type they are reserving

- Same-page, interactive help services, avoiding time-consuming digressions to other screens

- The ability to compare rates for alternative car types.

"All of our customers are going to love our new reservation booking engine, especially our Emerald Club members," continued Johnson. "National's Emerald Club was one of the first loyalty program in the car rental industry and now we're taking online reservations to the same level of excellence that the Emerald Club represents."