|October 25, 2000|
Budget Announces The New, Turbo-Charged Budget.Com
|To meet the growing needs of Web-savvy travelers, Budget Rent a Car Corporation today relaunched its Web site, www.budget.com, with a dynamic new look that includes significant updates to key functionalities such as its booking engine. The focus of the relaunched site is on speed and value, with easier navigation and simpler booking. The new Budget.com offers the best Budget deals available, such as the popular low-rate Ford Ranger, as well as double points for members of Perfect Drive - Budget's successful customer loyalty program.|
Also beginning today in celebration of the relaunch is a travel rewards sweepstakes that will award two grand prizes of 500,000 AAdvantage miles from American Airlines(r) to two lucky visitors to the site. Budget will also give away one cruise package from Crown Marketing Group per day for the next 30 days to a visitor to the relaunched site. Winners may choose a five-day, four-night package from a selection that includes cruises with Carnival, Norwegian and Royal Caribbean lines. No purchase necessary. Void where prohibited by law. Sweepstakes is subject to Official Rules and ends November 23, 2000. Visitors must fill out an entry form on the site to be included in the drawings. Sweepstakes details and Official Rules can be found on Budget.com.
The highly-regarded site has been streamlined to facilitate consumer navigation, and to demonstrate to the customer that there is no faster method to book a car with Budget. Nearly all revisions to the site were predicated on customer feedback and online survey results, including the elimination of low-usage pages and a 60 percent reduction in the number of necessary clicks. "We listened to our online customers and redesigned Budget.com with them in mind. The result is a Web site that's faster, easier, and more user-friendly, with an even greater level of value and discounts," stated Mike Gavelek, vice president of marketing, Budget Rent a Car. "We believe that the relaunch of the site will prove beneficial to our frequent visitors, as well as attract new online renters." Serving as the focal point for the new homepage - and unique in the car rental industry - is an express booking path represented by a customer login box that has the ability to archive customer information. Bookings can be made on the site for virtually any Budget location in the world. Members of Perfect Drive, Budget's customer loyalty program, can complete the booking process in three quick steps just by logging in.
In addition to the ongoing Ford Ranger offer, Budget.com is also offering fantastic deals and deep discounts in its neighborhood locations on a number of different vehicle classes, including: convertibles, SUV's, minivans, premium and luxury cars as well as economy through full-size cars. The site also offers WebRates of up to 30% off for U.S. rentals and special international rates in South and Central America and the Caribbean. Visit Budget.com for complete details.