Advertising and Marketing Opportunities with Odyssey Media Group

Car/Limo Rentals

 November 13, 2000
Thrifty Announces Partnership With Sidestep

 Thrifty Car Rental today signed on as a car rental partner with SideStep (, a new online travel service that enables Thrifty to further expand its distribution channels and establish tighter relationships with its customers. SideStep's unique technology, which searches, prioritizes and displays the best rates across a broad range of travel suppliers, makes Thrifty's inventory available to a wider audience. Once a consumer makes their travel decision, they are then routed directly to the supplier's web site (in this case,, where the booking is completed. "In the ever-expanding and sometimes confusing Internet marketplace, Thrifty wants to help customers cut through the clutter and quickly identify the best travel deals," said Brian Carpenter, Vice President of Sales, Marketing and Advertising for Thrifty. "In a very objective manner, SideStep's service will clearly rank and display car rental rates from Thrifty and other suppliers to enable consumers to make the best choice possible. This is just one more channel Thrifty Car Rental will use to illustrate the great value our brand name implies."

In addition to the car rental category, SideStep also offers a rich selection of airline flights and hotel rooms - including Web specials - allin one place. The service brings travel buyers directly to supplier sites to book their travel, taking them to within a few clicks of purchase from brands they trust. SideStep also gives consumers the opportunity to receive valuable special offers, such as bonus miles. "Partnering with a marquee company like Thrifty, which operates in 61 countries throughout the world, strongly supports the SideStep service," said Brian Barth, CEO of SideStep. "Thrifty understands the importance of leading-edge technology to enhance the consumer's travel experience and help them achieve the best bottom-line travel values." SideStep, which is integrated into the user's Web browser, is available for free from Thrifty's Web site at or through the SideStep Web site at