Advertising and Marketing Opportunities with Odyssey Media Group

Corporate Cards

 October 23, 2012
Centurion From American Express Is Introduced To China

 Industrial and Commercial Bank of China (ICBC), China Merchants Bank (CMB) and American Express has announced that ICBC and CMB will begin issuing the Centurion Card in China. ICBC and CMB will issue Centurion, by invitation only, to a select group of their respective top-tier customers.

According to the 2012 Hurun Wealth Report, by the end of 2011, there were a record 1,020,000 millionaires with assets of over RMB10 million (approximately equivalent to USD $1.6 million) in China, including an elite group of more than 60,000 "super affluent" individuals with assets over RMB100 million (approximately equivalent to USD $16 million).

"China is a fast-growing market with huge potential, especially in the affluent and super-affluent customer segments," said Kula Kulendran, Executive Vice President and Head of Global Network Services, Japan, Asia-Pacific, Australia, American Express. "We are delighted that both ICBC and CMB recognize the value of Centurion and that they share our vision of offering the ultimate in privileges and service to their most discerning, affluent customers."

"The launch of this flagship product in China, not only marks a milestone in our partnerships with both ICBC and CMB, but also reinforces American Express' status as the network of choice for affluent customers around the world," added Kulendran.

In 2004, ICBC became American Express' first card-issuing bank partner in China. Since then, American Express and ICBC have worked together to introduce more than 30 credit card products for individual and corporate customers in China.

In 2010, American Express launched its card-issuing partnership with CMB, who launched the first American Express Green and Gold Cards with the iconic American Express Centurion image in China.

Globally, the Centurion Card is now being issued by invitation only in 31 markets.

www.americanexpress.com