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 May 05, 2005
Hong Kong Tourism Board PDA Leisure Guide For Business Travellers

 Hong Kong Tourism Board (HKTB) has capitalised upon the growing use of PDA (Personal Digital Assistance) by business travellers by launching a PDA based leisure guide. The guide will provide interactive tourist information whilst on the move. The software is available at www.discoverhongkong.com and it can then be downloaded for free onto the user's personal Blackberry or PDA.

Visitors will be able to search for shops, restaurants, bars, entertainment and sight-seeing attractions, as well as upcoming events. The search engine can locate over 5,200 shops and restaurants accredited by the Quality Tourism Services (QTS) scheme and users can surf these by product, cuisine type or location.

The software also includes a map, which can zoom down into exact street names and buildings. What's more, users will be able to identify their location on the map using their PDA's Global Positioning System (GPS). The guide has a human voice audio demonstration to teach basic Cantonese phrases to visitors to Hong Kong.

The launch of this new service will be especially useful as HKTB gears up for its recently announced '2006 Discover Hong Kong Year' campaign, which will include many new events and attractions. In 2004, Hong Kong attracted 3.41 million business visitors to the city, which equates to about a quarter of all overnight arrival figures. These business people generated $18.6 billion (approx: £1.3 billion) in tourism spending in the last year.

The service will be available for download from 5th May 2005.