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 October 18, 2005
Tourism British Columbia, Canada Opens Representative Office In Seoul

 Tourism British Columbia has announced the opening of a full-time office in Korea with the appointment of Marketing Garden Korea as its representative office effective October, 2005.

With 117,000 visitors in 2004 representing a 13.6% increase over 2003, Korea has grown to become British Columbia's second largest Asian market. The new Tourism British Columbia Korea office will oversee public relations and marketing programs, including planning for the development of a Korean language website.

"To fully capture the growing interest by Koreans to travel to British Columbia, it was important to have in-market representation to ensure the best service for operators and consumers alike," commented Cindy Gobin, Tourism British Columbia's Market Development Manager, Asia. "We are very excited to be the most popular Canadian destination for Koreans, and this announcement demonstrates our commitment to Korea and our genuine appreciation of this important market."

"The Korean outbound travel market has tremendous potential for British Columbia," stated Michael Merner, Managing Director, Tourism British Columbia Korea and Chairman of Marketing Garden. "Tourism BC's new Seoul office will execute innovative consumer and trade promotions to enhance British Columbia's destination awareness and visibility in Korea, and will bring Korean consumers and our travel trade partners a constant flow of information about British Columbia."

The Korea team for Tourism British Columbia will be led by Gina Choi, Director of Tourism BC in Korea, together with Irene Lee, Director of Public Relations, and Emily Kim, Travel Trade Marketing Director at Marketing Garden Korea.

The Seoul office of Tourism British Columbia is located at 1310 Soonwha Bldg., 5-2 Soonwha-dong, Joong-gu, Seoul, 100-731, Korea.