Advertising and Marketing Opportunities with Odyssey Media Group

Country Information

 September 19, 2006
Hong Kong Launches Unique Tourist Information Service

 Aware of the growing trend towards independent travel, the Hong Kong Tourism Board (HKTB) has announced a landmark collaboration between the city's tourism partners and the telecom industry. This new and unique tourist information service brings together the HKTB and local mobile network operators such as 3 Hong Kong, CSL, New World Mobility, PEOPLES and SUNDAY, as well as more than 300 mobile operators overseas.

With this new service and a mobile phone, visitors can access up-to-date, tailor-made tourist information around the clock in a time- and money-saving manner. Information includes on-the-spot commentaries on key attractions, current shopping offers, dining recommendations and news of major events. There will also be weather information, useful phone numbers and a hotline to HKTB Visitor Service Officers.

Visitors can choose between two convenient access methods. They can purchase a 3-day Value-for-Money Mobile Host PIN Card at HK$60 (approx. C$8.60) which offers 72 hours' audio access to the service using a roaming SIM-Card. Or they can chose to dial up on a call-by-call basis at prevailing airtime rates. The PIN Cards are available at about 80 participating mobile operators' retail outlets in tourist areas and at two HKTB in-town Visitor Centres. The service is available to all visitors who have GSM 900/1800 mobile phones and are subscribed to international roaming services provided by home operators on a monthly post-paid basis.

The Hong Kong Mobile Host service is available in voice in English, Putonghua and Cantonese and in text (via WAP) format. The HKTB is also strongly encouraging local residents to make use of this new service so that they, too, can learn more about the city and play an active role in promoting Hong Kong.

At the launch of the Mobile Host service, HKTB Executive director Clara Chong expressed her appreciation of the co-operation of mobile operators in this cross-industry partnership, which clearly demonstrates the pro-active support of Hong Kong's telecom sector to the city's tourism industry. She went on to say, "Our own surveys have revealed there is a growing trend towards independent travel. In fact, 85% of overnight visitors to Hong Kong make their own travel arrangements, and 75% of them use their mobile phones while in the region. The Mobile Host service will enhance visitors' travel experiences and lead to a better understanding of Hong Kong as a destination."