|September 08, 2000|
Singapore Voted The World's Best Business Destination
|Singapore has been voted the worldís best business destination by Asia-Pacific's frequent business travellers.|
This prestigious ranking is the result of a readership poll conducted by Business Traveller Asia Pacific - the region's foremost consumer business monthly. Business Traveller polled more than 10,000 readers across the Asia Pacific. Its annual survey, now in its ninth year, is considered the region's barometer of travel industry performance.
Singapore beat 37 other cities of the world to take the top spot as the world's best business destination. Runner up was Melbourne, with Sydney in third place.
Business Traveller's readers were asked to rank cities on such criteria as cleanliness, ease of doing business, ease of getting around, eating out, prices, quality of nightlife and quality of shopping.
Mr Yeo Khee Leng, Chief Executive of the Singapore Tourism Board, commented: "To be voted the top business destination in the world is fantastic endorsement of Singapore's status as a world-class capital city. The STB and the local tourism industry are especially grateful to all the visitors who have voted for Singapore. We intend to keep striving for even better enhancements to strengthen Singapore's position as a choice destination."
Business Travellerís Associate Publisher & Editor, Jonathan Wall, said: "One of the things that came through very clearly in this category of best business destination is Singapore's well-rounded appeal. The qualities of safety, cleanliness, hassle-free environment are top considerations for business travellers on tight schedules with pressing corporate demands to fulfill. Singapore provides the perfect formula."
Singapore also dominated other categories in the survey. Singapore Airlines won for best airline overall and the Singapore Changi Airport once again took the top spots in the best airport and best airport shopping categories.
Just a month ago, Singapore achieved an unprecedented accolade as the world's fifth top convention city, while retaining her position as top convention city in Asia. These were rankings by the Belgium-based Union des Associations Internationales, which conducts statistical surveys of the world's convention cities.
Strategic marketing and sustained promotional efforts over the economic crisis years have reaped results. Singapore's Minister of State for Trade and Industry, Mr Lim Swee Say, announced earlier this week, that the tourism arrival forecast has been revised upwards to between 8 and 10 per cent. This will mean that Singapore can expect up to 7.6 million arrivals by the end of 2000. Already, for the first seven months of the year, arrival figures have increased 11.9 per cent over corresponding periods in 1999.
A major marketing campaign - Live it up! in New Asia - Singapore - launched on September 8, signals even stronger determination by the STB and the local industry to entrench Singapore's position as a must-see destination. Live it up! gears for the high momentum, which for the next two-and-a-half years, will see worldwide efforts to lure visitors to an island of great fun, entertainment and pure indulgence.