|January 19, 2001|
Malaysian Airlines Joins Indonesian Council of Tourism Partners
|The Indonesian Council of Tourism Partners (ICTP), a Government and private sector backed U.S. marketing and tourism office for the Republic of Indonesia today announced the newest member of the ICTP roster, Malaysian Airlines (MAS) North America.|
Melanie Webster, Joint CEO of the ICTP announced _We are delighted to have Malaysian Airlines onboard and actively participating in our program for 2001. Together we will execute an series of exciting projects that will work hard towards achieving both our individual and joint marketing objectives._
Malaysian Airlines have two U.S. gateways, LAX and Newark with service to Indonesia via Kuala Lumpur. MAS offer daily 747-400 flights from LAX and service three times a week from Newark via Boeing 777 aircraft.
Our first collaboration will involve a major U.S. market radio broadcasting promotion which w expect to roll out late first quarter, in addition to various on-going, day-to-day marketing outreach to both consumers and the travel trade._noted Melanie Webster.
Vladimir Velasco, Marketing Manager North America and George Howard, Sales Manager of Southwest Region for Malaysian Airlines are optimistic the joint marketing activities will result in tangible results for both MAS and the Republic of Indonesia.
The combination of Indonesia and Malaysia is a winner in terms of exotic, value-for-money, diverse products for the North American traveler. It_s a long way to go, so it makes a lot of sense to experience two regions for the price of one. And it makes sense Malaysian Airlines team together with the Indonesian Council of Tourism Partners to enable us both to capture increased market share from North America. From Kuala Lumpur we fly into Bali, Jakarta, Surabaya and Medan. The Surabaya gateway is ideal for travelers to journey through Java. Traveling overland, through Java to Bali, passengers can then fly out of Bali, and back to North America with a stopover in K.L. to break up the journey. It_s an itinerary that should be seriously considered by all U.S. travel agents when sending their clients on an Asian adventure._ said Vladimir Velasco.
Noteworthy are the outstanding features of Malaysian Airlines_ main cabin service that should factor into a North American traveler_s airline choice for the long transpacific flight from North America.
Aboard all MAS aircraft, not just the front cabin passengers are treated to a wide range of entertainment choices. Economy passengers can enjoy individual entertainment via the comprehensive seatback video and audio system, which includes seat-to-seat and satellite telephone service. Fax and online shopping are also available. Additional galley space has been added to the entire Malaysian Airlines fleet so the timing of meal service for economy passengers is faster and more enjoyable.
George Howard observes, We look forward to enjoying a mutually-beneficial relationship with the ICTP. Together we are gearing up to launch a range of creative, smart marketing initiatives that will help increase the North American numbers for 2001.