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 May 13, 2009 Launches Online Reservation System

 The Korea Tourism Organization's (KTO) official website,, goes beyond simply providing tourist information and aims to actively help tourists during their stay in Korea. To meet the needs of the ever increasing numbers of free independent travelers (FITs), has launched an online reservation system. Through this system, tourists can make reservations for accommodations, theater tickets, mobile phones and car rentals.

The accommodations section of the online reservation system is not just limited to hotels. In April, 2008, launched the "Home Stay online reservation system". Through this system, individual tourists can make reservations to stay in a Traditional Korean home giving them a particularly memorable cultural experience. This service has proved to be popular and by the end of 2008, around 340 foreign tourists had made homestay reservations through the VisitKorea website. has also launched an online reservation system for the temple stay program, one of the most popular tourism activities in Korea. This will provide tourists with the unique experience of staying in a Buddhist temple and learning about Buddhist culture and daily life at first hand. "Rail" and "Flights" options are also included on the main menu of the online reservations system, and links will take visitors directly to the English websites of KORAIL, Korean Air and Asiana Airlines.

The online reservation system is designed to open up more opportunities to free independent travellers and make their stay in Korea convenient and memorable. The online reservation system is also expected to act as a marketing tool, attracting more inbound tourists. The KTO will implement a variety of online and offline marketing strategies that will drive traffic to the online reservation system.