Advertising and Marketing Opportunities with Odyssey Media Group

Country Information

 September 05, 2003
New Bridge Network To Link Hong Kong To Mainland China

 Exciting first steps in building a bridge to link Hong Kong and Shenzhen to mainland China were just announced by the Hong Kong Tourism Board (HKTB). The new venture, named the Hong Kong-Shenzhen Western Corridor, will be completed by 2005 and will offer greater co-operation and much improved trade links between Hong Kong and the mainland.

Sharon Wood, manager -- Europe, Conventions, Exhibitions & Corporate Events, Hong Kong Tourism Board, welcomed plans for the new bridge network, commenting: "Hong Kong has always been a key strategic gateway to Asia and mainland China. The Hong Kong-Shenzhen Western Corridor bridge project will vastly improve access to and open up business opportunities in the Pearl River Delta, which is fast becoming one of the world's most vibrant and competitive economic regions. "

Since mainland China opened up trade, economic and cultural links five years ago, the three existing boundary points between Hong Kong and Shenzhen have been extremely busy. The Hong Kong-Shenzhen Western Corridor will provide a fourth land crossing point to alleviate road congestion. Currently 42,000 vehicles pass through the three crossings each day. The new bridge will provide capacity for an additional 80,000 vehicles raising the city's potential to direct 122,000 vehicles through it each day.

The Hong Kong, Guangdong and Macau administrations are also due to meet shortly to discuss the possibility of building a Hong Kong-Zhuhai-Macau bridge to link the city with the mainland, allowing even wider access. Macau, with its glitzy casinos and Portuguese heritage, is already a popular destination for incentive groups.