Cruises and Sailing
|March 07, 2006|
Regent Seven Seas Cruises Upgraded Amenities & "Personalized Luxury"
|In shedding its old name for its new brand identity, Radisson Seven Seas Cruises is not just becoming Regent Seven Seas Cruises, "Our acclaimed cruise line is evolving to a new higher level," said Jay Witzel, president and CEO of Carlson Hotels Worldwide and Carlson Cruises Worldwide. |
Sketching out developments over the next 18 months, including the upgrading of suite design, décor, amenities and technology plus the roll out of innovative new product offerings and services, Witzel also laid out the vision in aligning Regent Seven Seas Cruises with Regent Hotels under the unifying theme of The Regent Experience.
But for the new Regent Seven Seas Cruises, he stressed, "some things will not change." Building on the finest accommodations at sea, with the world's only all-balcony suite vessels, intimately small and mid-sized ships, award-winning cuisine, celebrated itineraries to over 300 ports worldwide and an elegant ambience with gracious service guests rave about, "the line is evolving naturally to its next logical step," Witzel noted.
Since its inception in 1992, Radisson Seven Seas has won acclaim in the luxury category as one of the "World's Best Cruise Lines." Having raised the bar on luxury through its ownership of the all-balcony suite concept, and partnerships with famed Le Cordon Bleu and Jean-Michel Cousteau's Ocean Futures Society, the re-branding from Radisson to Regent Seven Seas Cruises "keeps pace with valuable insights gained from guests, prospective affluent travelers and our extensive proprietary research," said Mark Conroy, president of Regent Seven Seas Cruises.
The Regent Experience
Built around the customer, the Regent Seven Seas brand is focused on imparting personalized experiences. Its new Regent Travel Concierge program will give guests the tools to customize their travel programs based on their personal interests and preferences. Through new partnerships with Travel + Leisure magazine and Fodor's, Regent Seven Seas will offer guests exclusive access to "insider tips" and the latest editorial insights about the worldwide destinations visited by the luxury fleet. Special "à la carte" tour and hotel arrangements can be pre-booked through a dedicated toll-free number, or guests may select from a wide array of exclusive Concierge Collection land adventures -- ranging from multi-night overland journeys to ultra-deluxe pre- and post-cruise hotel extensions.
Giving them new flexibility in planning their cruise experiences in advance, guests may also pre-register for a wide range of shore excursions or pre-book dinner reservations in the line's specialty restaurants via its website. Guests confirmed in suites with butler service can email any of their special requests ahead of time.
Another way Regent Seven Seas is empowering its guests -- by giving them the ability to select their own customized cruise experiences -- is through an expanded Circles of Interest enrichment program, featuring ten exclusive "Circles" on select sailings, with ship and shore activities linked by theme. Guests may enhance itineraries with a tailored program of onboard lectures and workshops combined with specially crafted excursions and events led by guest experts. This enables them to adjust and fine-tune their experiences from place to place while immersing themselves in local cultures and building camaraderie with like-minded guests.
In 2006, they can step into the "Circle" that interests them most through ten "passion points" or lenses: food and wine; performing arts; photography; history, archaeology and literature; the environment and marine life; antiques, jewelry and shopping; active exploration and wellness; art design and museums; families and friends, and romance. Stepping into their own Circle of Interest enables them to shift the personal lens through which they can discover the worlds revealed on every cruise.
"Our guests are seeking unique experiences and access, and are motivated by the opportunity to explore destinations and cultures through their own lens", said Sophie Vlessing, vice president guest strategy and marketing for Regent cruises and hotels. "We have created The Regent Experience in response to insights provided by our guests and other luxury travelers. We are tailoring experiences both on board and on shore, and we will be innovating with new partnerships on an ongoing basis," she added.
Redesigned Suite Life
Over the next eighteen months, Regent Seven Seas will make a multi-million dollar investment to upgrade the fleet's soft furnishings in all private guest accommodations and public areas. With luxury that appeals to all the senses, matched by service in the rich tradition of world-class hospitality, the look of all staterooms and suites will be re-designed and upgraded. Exquisite down comforters and pure Egyptian cotton percale Anichini brand linens with satin-stitch embroidery will hug new mattresses. Plush bedding will match, with fine cashmere throws, perfect for lounging en suite or on private balconies throughout the fleet. Soft bathrobes and towels will await guests in their bathrooms, which will also feature new Regent luxury bathroom amenities.
State of the art technology will upgrade every stateroom and suite, from the installation of flat screen TVs, DVD players and new clocks, to iPod music systems with Bose speakers in upper category suites pre-set with music content. High-speed wireless Internet access and cell phone service will also be available on all ships.
Physical changes on board the ships will commence with the Seven Seas Mariner on April 18 in San Francisco. A celebration of Regent Inaugural Season sailings on the Seven Seas Voyager will start July 1st in Scandinavia and Russia and run through the final Mediterranean cruise in October, and will feature unique programming and offers.