Advertising and Marketing Opportunities with Odyssey Media Group

Cruises and Sailing

 August 20, 2002
Star Cruises' Superstar Leo Makes Historic Maiden Call At Shanghai

 Star Cruises, announced the arrival of SuperStar Leo in Shanghai from Hong Kong August 20. The 6-Day /5-Night cruise from 18th to 23rd August 2002 which includes an overnight stay in Shanghai on 20th August 2002 received overwhelming response and was fully booked soon after its launch in June. SuperStar Leo arrived in Shanghai as the largest cruise ship ever to berth at the Shanghai port along the Wai Gao Qiao Pier with about 2,100 passengers. The arrival of SuperStar Leo on her historic maiden call at Shanghai was witnessed by the Vice Mayor of Shanghai, Mr. Zhou Mu Rao and more than 100 special guests including members of the press and media who were taken on a ship inspection on the luxurious floating resort. "We are extremely pleased with the response to this special cruise to Shanghai which serves as an indication of the demand for cruises from Hong Kong to Shanghai. This positive response will certainly encourage us to consider such cruises in the future which include Shanghai from Hong Kong," said Tan Sri Lim Kok Thay, Star Cruises Chairman, President and Chief Executive Officer at the inaugural ceremony onboard SuperStar Leo in Shanghai.

"With the tremendous appeal of Shanghai and its beautiful iconic cityscape, SuperStar Leo's overnight stay in Shanghai offers her passengers more time to explore and take in the sights and sounds of Shanghai by day and by night. " added Tan Sri Lim.

SuperStar Leo which offers 6-Day/5-Night, 4-Day/3-Night, 3-Day / 2-Night and 2-Day/1-Night cruises to Xiamen, Sanya and Halong Bay (Vietnam) will revert to her regular cruise schedule from 24th August 2002 until the end of her present cruise season on 25th September 2002.

"Only two weeks ago, SuperStar Gemini resumed her Qingdao-Dalian-Pyongtaek (Korea) route following her dry-docking where her facilities and interiors were enhanced to cater to local preferences. Star Cruises' vessels namely SuperStar Leo and SuperStar Gemini now ply the southern and north-eastern coastal regions of China - with plans in store for the central region - providing the country with world-class cruise ships".

"Following the accession of China into the World Trade Organisation and the granting of the license to operate outbound cruises from China, Star Cruises is working closely with the relevant authorities to develop cruise tourism and the potential ports of call in China. China's tourism and travel trade industry will certainly benefit from the tremendous economic spin-offs generated by cruise passengers on shore excursions and shopping" added Tan Sri KT Lim.

Star Cruises with its strong track record and experience in 'sustainable' cruise development in product, environmental and safety in the Asia-Pacific region and globally, can certainly play a definitive role to become a serious cruise player in the luxury Chinese cruise market with the right support and cooperation from the local government and authorities," concluded Tan Sri KT Lim.