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 September 10, 2012
Amadeus Sets Sights On China As Market Opens To Global Distribution Systems (GDS)

 Amadeus has applauded the publication of the new Civil Aviation Administration of China (CAAC) Computerised Reservation System (CRS) regulations which will bring enhanced global distribution technologies to the Chinese market that will significantly benefit the travel industry and consumers in China. The new CAAC regulations will take effect from 1 October 2012.

For the first time, from 1 October 2012, foreign airlines will have the option of using global distribution systems to distribute their air fares to travel agents in China. The People's Republic of China airlines will not have this choice, however Amadeus hopes for a further liberalisation of the market in the future.

Speaking about the market opening, David Brett, President Amadeus Asia Pacific said, "The new regulations are an important step in bringing positive change to the current travel landscape in China. The regulations will enable a new technology infrastructure that will allow for a more dynamic travel booking market with more travel products on offer that will greatly benefit the Chinese travel industry and Chinese travellers."

Brett added, "In preparation for the momentous market opening, I am pleased to welcome Bart Tompkins as Managing Director, Amadeus China based in Beijing who will represent Amadeus in all its activities in the market. During his 20 years with Amadeus, Bart has specialised in new market launches in Japan, Russia and Eastern Europe. In his new role, Bart will be responsible for identifying business opportunities and ensuring the Chinese travel industry and market place understand Amadeus' offering."

Amadeus' entry into the Chinese travel industry will enable travel agents to adopt cutting edge technology that will eliminate the need to memorise lengthy commands for booking flights and will help to ensure booking quality by issuing point-to-point market and GDS fare tickets.

Bart Tompkins, Managing Director, Amadeus China commented, "Amadeus has played an important role in helping to grow the travel industry across Asia and the rest of the world and we look forward to playing a similar role here in China. We welcome the opportunity to be part of China's on-going success and believe that all industry stakeholders would benefit greatly from modern distribution technologies, such as the technology we offer."

Furthermore, travel agents will have the option of streamlining their accounting procedures and strengthening credit line control. This will allow frontline staff to focus more on serving customers better and selling more.

Amadeus provides access to over 420 bookable airlines, 110,000+ hotels, 30 car rental companies, 50+ cruise and ferry lines, 24+ insurance provider groups. Amadeus provides IT to 142 airlines around the world, including 75% of oneworld, 64% of Star Alliance and 53% of Skyteam airlines. This includes providing e-commerce technologies that power the international websites of Chinese airlines such as Air China, China Southern and Hainan Airlines.

Amadeus

Amadeus is a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry.

Customer groups include travel providers (e.g. airlines, hotels, rail, ferries, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and individual travellers).

The group operates a transaction-based business model and processed more than 947 million billable travel transactions in 2011.

Amadeus has central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations -- data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At a market level, Amadeus maintains customer operations through 73 local Amadeus Commercial Organisations covering 195 countries.

Amadeus is listed on the Madrid, Barcelona, Bilbao and Valencia stock exchanges and trades under the symbol "AMS.MC". For the year ended December 31, 2011 the company reported like-for-like revenues of €2,712 million and EBITDA of €1,039 million. The Amadeus group employs around 10,000 people worldwide, with 123 nationalities represented at the central offices.

www.amadeus.com