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 September 04, 2013
Amadeus: Technology Is Key To Unlocking The Enormous Potential Of The Chinese Travel Industry

 TravelDaily, China's leading online publisher and event organiser focusing on distribution, marketing and technology trends in the travel and tourism industries, welcomes Amadeus as the platinum sponsor at the 2013 China Travel Distribution Summit in Guangzhou on September 11 & 12.

Over 750 C-level executives and senior leaders from travel and tourism will take centre stage at the China Travel Distribution Summit to address the core issues affecting the heart of their industry.

Amadeus, a leading technology partner for the global travel industry, will showcase how its advanced technology solutions creates new opportunities, maximises revenues and increases efficiency for airlines, travel agencies and hotels across Asia.

Bart Tompkins, Managing Director for Amadeus China will also deliver a keynote presentation detailing the increasing use of technology and infrastructure during the travel process, the rise of individualism of Chinese travellers, the disappearance of travel barriers within the Asia Pacific region, and expected growth at the upper and lower ends of the travel market.

Topics covered at the event include:

1. Different entry strategies;
2. Tactics for the best chance at making a breakthrough in the China market;
3. Navigating through challenging times;
4. How are travel and tourism organizations collaborating to enhance market share, and
5. How to revitalize the tourism and travel economy.

China remains the hotspot of the world's travel market with a 12.0% growth rate in the number of domestic travellers in 2012. China's air traffic also achieved a 9.2% growth rate on a year-to-year basis.

Bart Tompkins, Managing Director for Amadeus China said that technology would be crucial to unlocking the enormous potential of the Chinese travel industry.

"There is no doubt that innovative technology use by all players in the travel chain (including travel agencies, airlines and airports in China) will ensure more efficient management of greater passenger volumes without increasing costs."

"Since the CAAC eased the regulations to allow global distribution systems like Amadeus to operate in China last year, we have secured numerous agreements with travel agencies as well as international airlines that service China. We hope to play a key role in bringing about positive change to China's travel landscape very soon," added Tompkins.

Charlie Li, founder and CEO of TravelDaily added, "Amadeus consistently delivers insight into the Asian and Chinese markets. With 40% of the world's air travel processed through its travel agency network, we are proud to have them as our platinum sponsor for 2013."

The 2013 China Travel Distribution Summit will be held at the Crowne Plaza Guangzhou Science City Hotel Guangzhou on September 11 & 12, 2013.

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