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 December 03, 2013
Singgasana Hotels & Resorts Partners With Trust International For Worldwide Distribution

 Singgasana Hotels and Resorts today announced a partnership with Trust International to use a wide array of Trust's hotel distribution services, including CRS, GDS, IDS (direct connect), IBE, Mobilebooker, and PMS Interface. Singgasana Hotels and Resorts, a premier hospitality management company, will use Trust's distribution services for its deluxe and first class hotels, residences, a golf course and an international convention centre in key destinations in Indonesia, such as its flagship properties The Sultan Hotel & Residence Jakarta, Ayodya Resort Bali, the Jakarta Convention Center and properties in Bandung, Surabaya, Makassar and Lombok.

As recently reported by STR Global, hotels in the Asia Pacific region experienced mixed results in the three key performance metrics during August 2013 when compared with August 2012. The region's occupancy ended the month with a 3 percent increase to 71.8 percent, with a double-digit average daily rate (ADR) increase to 19 percent for Jakarta Indonesia, attributed to Indonesia's steady economic growth. Singgasana Hotels and Resorts constantly seek selective opportunities to develop properties providing its signature Indonesian hospitality services and quality management capabilities regionally paired with the excellent reservation and distribution services

"Hotel groups in the Asia Pacific have been embracing our services to streamline the entire booking process and reduce costs, resulting in the rapid expansion of our customer base in the region," Trust's managing director, Richard Wiegmann, stated. "With the international economy in turmoil and hotel bookings declining in nearly every market for the industry as a whole, we believe that the Asia-Pacific market's moderate consistent increases in bookings and revenue illuminate the growing strength of this powerful marketplace and demonstrate a measure of independence from the broader economic marketplace."

Wiegmann recently moderated a panel discussion on the changing distribution landscape at ITB Asia. Their dialogue on the changes and trends affecting the Asia Pacific market is available here:

Wiegmann noted, "There is pent up demand for travel among consumers in the Asia Pacific region and this presents a tremendous opportunity for hoteliers and Trust. We're focusing on enhancing our service to the APAC market and anticipating its future needs -- from incorporating graphical user interfaces with additional languages and voice services with native speakers, to reaching out to hotel groups in the market to tap into their wants and needs."

Recent studies reported by HotelMarketing showed that Indonesians are the most likely to research and plan their trips online. It also found that APAC travellers across all countries favored hotel websites for pricing.

"We continually invest in creating and enhancing the tools hoteliers need to make their information available to customers in easy to use interactive interfaces via the channel and language they prefer everywhere in the world," Wiegmann stated. "Our tools specifically designed for the APAC market have helped our customers increase their revenue dramatically and we look forward to helping them capitalize on this growing market."