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Hotels & Resorts

 September 16, 2014
First Hotel Jen Debuts In Singapore

 Hotel Jen Orchardgateway Singapore opened September 15, 2014, with rates starting at S$215 (about US $172). The opening launches the Hotel Jen brand, a group of fresh, friendly and fuss-free mid-range hotels by Shangri-La International Hotel Management Ltd. Hotel Jen will expand to nine key gateway cities across Asia Pacific by March 2015.

"Hotel Jen Orchardgateway Singapore marks a significant milestone in our journey to redefine the hotel experience for today's new generation of travelers," said Mr. Greg Dogan, president and CEO of Shangri-La Hotels and Resorts. "Singapore is one of Asia's leading travel and tourism destinations and a hub-market for the region, making it a prime location in which to showcase our new 'Jen' concept for the very first time."

Centrally located along Singapore's principal shopping belt, Orchard Road, and in close proximity to the CBD, Hotel Jen Orchardgateway Singapore is located directly above Orchardgateway -- Singapore's newest shopping mall. Beyond Orchardgateway, the hotel is interconnected with three shopping malls providing a seamless, weather-proof shopping experience. Direct access to Somerset MRT station effortlessly connects guests to all parts of Singapore.

"We are thrilled to open the doors to our first Hotel Jen here at Orchardgateway," said Lothar Nessmann, chief operations officer of Hotel Jen. "Catering to the changing demands of our existing customers and the more independent 'millennial' mind set, the Jen brand offers travelers greater flexibility to blend the boundaries between business and leisure. An authentic 'informed and friendly' service style will allow our guests to discover Singapore's unique local culture without unnecessary fuss."

The Hotel Jen brand delivers what matters most to guests with a millennial mind set. Quality, comfort and value are paired with honest, authentic service; all underpinned by the important things done well without unnecessary fuss or intrusion. Designed to meet the needs of these independently minded business and leisure travelers whether individuals, families or groups, key highlights of Hotel Jen Orchardgateway Singapore include:

Simple pleasures: cutting-edge technology throughout the hotel includes fast and free WiFi, fun and colorful mobile charging stations throughout the hotel, laundry wash and fold service at one price for unlimited items in the laundry bag, iMac stations and a PressReader app with free access to 2,500 online publications, replacing the traditional morning newspaper. The rooftop pool and Baywatch@Jen bar boast panoramic views of Singapore's dramatic skyline, including Marina Bay and the CBD. In the guest rooms, floor-to-ceiling windows offer guests dynamic views of Orchard Road.

Easy efficiency: in-room and restaurant dining options feature fresh local products selected for flavor, fusion and fun. The all-day restaurant 'Makan@Jen' offers a blend of local specialties and international classics. An 'OnTheGo' deli counter and free coffee and breakfast to-go snack boxes provide convenient dining choices for guests.

A sense of adventure: the Hotel Jen team are local lifestyle experts, on-hand to recommend cultural spots, local cuisines and places off the beaten track to today's most adventurous travelers. Local tips can also be found on Jen's Singapore travel blog.

"It's a real honor to be opening the doors to the first ever Hotel Jen today," added Herve Duboscq, general manager of Hotel Jen Orchardgateway Singapore. "We have guests arriving already and it's just so exciting to see our virtual persona Jen become a reality, as her values of simple pleasures, easy efficiency and a sense of adventure come to life through the hotel and our fantastic team working here."

The launch of Hotel Jen Orchardgateway Singapore is the first opening of the major initiative to re-brand many of Shangri-La's existing Traders Hotels across the region, bringing an intuitive service and relaxed, friendly style to the existing collection of mid-range hotels. In the first phase of the Hotel Jen roll-out, the Traders hotels in Singapore, Hong Kong, Brisbane, Penang, Johor Bahru, Manila, Maldives, Beijing and Shenyang will be rebranded to Hotel Jen from September 2014 to March 2015. Traders Hotel, Singapore on Cuscaden Road will be the first property to undergo the transformation on September 25, 2014. Future Hotel Jen development projects are under discussion in key gateway cities in South East Asia.