Hotels & Resorts
|March 02, 2015|
Dusit International To Outline Expansion Plans; Showcase Latest Products At ITB Berlin
|Bangkok-based hotel operator Dusit International has chosen this year's ITB Berlin as the stage to showcase its latest news and updates in the European marketplace, as it continues to pursue its aggressive expansion plans worldwide.|
As Europe's biggest annual travel trade event, Dusit International considers ITB Berlin, which runs from March 4 -- 8 2015, the perfect place to share updates on its latest developments across its portfolio comprising the Dusit Thani, Dusit Devarana, Dusit Princess and growing dusitD2 brands of hotels and resorts, as well as its signature Devarana Spa concept.
Dusit International will be located in Hall 9, Stand 211/212 where various executives, including Vice President Sales & Marketing, Ms Erena Chan and Director of Development -- EMEA, Mr Andrew Shaw will be on hand to discuss recent openings including: dusitD2 Constance Pasadena, USA (September 2014); the dusitD2 Nairobi, Kenya (October 2014) and the Dusit Devarana Hot Springs & Spa Conghua Guangzhou in China, which debuted on December 27, 2014.
These new openings form part of Dusit's ambitious international expansion plans as it continues to grow outside of its core market in Thailand. Openings planned for this year include dusitD2 New Delhi, India; Dusit Thani Guam in Q2 2015 and just last month, Dusit announced it signed a hotel management agreement for a dusitD2 Residence Yangon, Myanmar, set to open in 2017.
Future openings represent many 'firsts' for the company as it adds brand new markets to its current portfolio. Projects planned include: Dusit Thani Laguna Singapore, a first-of-its-kind golf resort destination in the city's central business district (2016); a five-star, 266-guestroom property in the Cam Ranh Flowers beach resort in Vietnam (2016); the dusitD2 Thimpu, Bhutan (2017) and the Dusit Thani Brookwater Golf & Spa Resort at First Residence in Queensland, Australia (2017).
Upon completion, the resort will feature: 520 luxury resort apartments with private plunge pools overlooking the Greg Norman-designed Brookwater Golf Course; a tennis stadium equipped to host international tour events; a water park; a retail emporium; an aquatic centre designed to Commonwealth Games standards and a Convention Centre set to host conferences, exhibitions and events of all sizes, amounting to a total investment in excess of AUD 550m (2017).
Another of Dusit's current focuses is growing its presence in China. Planned openings in the country include Dusit Thani Dongtai, Jiangsu (2015); dusitD2 Society Hill, Tianjin (2015); a luxury all-villa resort in Panzhihua City, Sichuan Province (2016); a Dusit Thani and Dusit Residence at Fuxian Lake, Yunnan (2017); a Dusit Thani Castle Hotel in Fushun City, Liaoning Province (2017); and the Dusit Thani Fudu Qingfeng Hotel in Changzhou, Jiangsu Province (2017).
Business and Leisure
Dusit executives will also be sharing updates on its latest offerings in key areas such as leisure travel, Weddings and Honeymoons, Spa/Wellness and MICE as the company relaunches its comprehensive MICE programme, Meet @ Dusit.
Spotlight on Current Properties
Current properties to be highlighted at the show include the Dusit Thani Maldives which will be showcasing its latest Wellness Programmes aimed at Detoxifying, Weight Management and Total Rejuvenation; its upgraded Ocean Villas; a stunning new three-bedroom, 690sqm Beach Residence and its newly launched, internationally-certified Free Diving centre.
Representatives from Dusit Hotels and Resorts worldwide will also be in attendance to share their properties' latest updates and special offers.
New Japanese Marketing Partnership
Dusit International will also share details on a new marketing alliance with Prince Hotels, one of Japan's largest hotel chains. This strategic partnership positions both companies to expand their reach in the region and beyond, allowing the companies to leverage on each other's local expertise, as well as sales & marketing resources, to create opportunities for cross-selling, marketing and promotions.
Commenting on the company's presence at this year's ITB, Ms Chan said, "Last year was a great year for Dusit with exciting new openings across our portfolio of brands, including properties in new markets such as Kenya and the USA. Future openings already announced include locations such as Vietnam, Myanmar and Australia and these are set to open up even more opportunities for the group and our customers.
"With a packed pipeline of new openings, the strong growth of our brands including dusitD2 and our Devarana Spa concept, as well as the ongoing innovations at existing properties, the group continues to go from strength to strength. We look forward to sharing these and all of our other developments with the attendees of this year's ITB Berlin as we continue on our mission to bring the signature Gracious Hospitality of Thailand to the world."