Advertising and Marketing Opportunities with Odyssey Media Group

M.I.C.E. Events

 October 01, 2015
Tourism Australia's "Dreamtime" Business Event Scheduled For Adelaide -- December 6-9, 2015

 Tourism Australia's signature biennial business events showcase, Dreamtime, brings Australia's outstanding incentive experiences and expertise in event delivery to international business events buyers. In 2015, Dreamtime will be delivered in partnership with the Adelaide Convention Bureau, and take place in the beautiful city of Adelaide. Tourism Australia and the Adelaide Convention Bureau are pleased to invite you to participate as a seller in Dreamtime 2015.

Results from Dreamtime 2013

Dreamtime 2013 hosted 79 international buyers and 12 international media. Feedback indicated that 100 per cent of buyers were either satisfied or very satisfied with the event program. Furthermore, more than 90 per cent of buyers indicated they were likely to consider or pitch Australia as a business events destination.

Event format

Dreamtime 2015 will take place in Adelaide, South Australia, from 6 to 9 December 2015. Key events include:

Dreamtime Business Session: a full-day, face-to-face business session facilitating pre-scheduled appointments, providing Australian industry valuable time with international buyers. Lunch is included in the session.

Dreamtime Welcome Function, Adelaide Breakfast and the Dreamtime Dinner: these events will provide the Australian industry an opportunity to network with international buyers and media.

Adelaide Showcase: A destination showcase of Adelaide and its surrounds for international buyers and media.

Buyer Profile

Dreamtime 2015 will aim to reach approximately 120 qualified international business events decision markers (buyers) and international media from 10 key markets. These buyers are decision makers with potential long-haul business for Australia.

Greater China (China and Hong Kong)
New Zealand
South Korea
United Kingdom
North America (USA and Canada)