|May 31, 2002|
The UK Votes Sydney As Favourite International City
|For the second year running Sydney has been voted the UK's Favourite Overseas City by readers of UK publications The Guardian and The Observer. Sydney Convention & Visitors Bureau (SCVB) Managing Director, Jon Hutchison said this recognition of Sydney's desirability is a confidence boost for the tourism industry, at a time when our tourism sector is eager for some positive reinforcement.|
The SCVB's 2001 Sydney Convention Delegate Study confirm Sydney's immense popularity with UK travellers. This comprehensive report of convention visitor travel patterns reveals 83 percent of UK convention delegates would return to Australia in the next 5 years up from 79 percent in 1999. "Sydney will host 39 international meetings this year won by the SCVB, which will go some way to boosting Sydney's visitor numbers and their flow-on contribution to the economy.
"These events are expected to attract 32,500 international visitors, who are estimated to spend over $147 million in areas including shopping, entertainment, travel and dining out," said Mr Hutchison.
More than 15,500 readers were surveyed, Sydney and Melbourne held the top two positions for Favourite International City ahead of some strong competition, Venice (7), New York (9), Berlin (12), and Barcelona (15).
And Australia (3) was again ranked in the reader's top five Favourite Long-Haul Destinations. Survey details available from www.travel.guardian.co.uk