Advertising and Marketing Opportunities with Odyssey Media Group

M.I.C.E. Venues

 March 26, 2012
Emergency Preparedness At Singapore's Newest MICE Venue MAX Atria @ Singapore EXPO

 Singex Venues Pte Ltd has announced the successful completion of the joint Ground Deployment Exercise (GDX) by Singapore Police Force (SPF) and Singapore Civil Defence Force (SCDF) at Singapore's largest purpose-built event venue, Singapore EXPO Convention & Exhibition Centre, last Tuesday, 20 March. The GDX, which was held at EXPO's new convention wing, MAX Atria, involved SPF and SCDF officers plus 50 observers from the Bedok Police Division Safety & Security Watch Group (SSWG).

Said Mr Aloysius Arlando, Chief Executive Officer of Singex, "Singex is honoured to have been part of SPF and SCDF's emergency exercise at our new convention wing, MAX Atria. We host six million visitors, including celebrities and foreign dignitaries, at some 600 business and consumer events on average each year at the Singapore EXPO. Hence, we take safety and security measures seriously. As an active SSWG member since 2006, Singex valued the GDX as an excellent opportunity to test and validate its contingency measures and disaster-readiness with the emergency forces should a crisis situation occur at EXPO and MAX Atria."

Said Mr How Kwang Hwee, Commander, Bedok Police Division, Deputy Assistant Commissioner of SPF, "Taking a community approach to safety and security, Singex has, over the years, worked closely with SPF and other SSWG members to develop up-to-date response protocols and security measures. With its security personnel trained as part of Project Guardian and its management team designated to be part of the Corporate First Responder Scheme (CFRS), SPF is certain that Singex will continue to be an integral member of SSWG and play its part in national security." For more information on the GDX, please refer to the Appendix 1.

A Worry-Free Event Experience For All

EXPO measures over 123,000sqm, and given the volume of event and human traffic at EXPO each year, it is crucial for Singex to be prepared for service disruption scenarios to minimise impact on internal and external stakeholders. Recognising the importance of contingency planning, Singex embarked on a certification process for business continuity management (BCM) in 2010. After months of intensive preparation and tests, Singex was awarded both the British and Singapore Standards in 2011, making EXPO the first convention centre in Asia to be managed by a dually certified company.

Mr Arlando elaborated, "With the opening of MAX Atria, it is ever more important for us to test the resilience of our business continuity plan to give confidence and assurance to our clients, partners, visitors, and members of the public. As Singapore continues to be the destination of choice for business and special events, Singex seeks to fortify the event industry value chain by enhancing its critical business processes with its strategic partners as well as public agencies."

Singapore EXPO Convention and Exhibition Centre

A top-ranked venue in Asia and Singapore's largest purpose-built MICE facility, Singapore EXPO Convention and Exhibition Centre, managed by Singex Venues Pte Ltd, is a one-stop event hub for every reason and season. Covering over 123,000sqm of indoor and outdoor space, comprising ten convention-exhibition halls, four conference halls, meeting rooms, and mobile conference rooms, EXPO welcomes over six million visitors every year and hosts an average of 600 events, from exhibitions, conventions, corporate meetings, banquets, to consumer shows. The new convention wing, MAX Atria features 32 rooms, spacious foyers, a garden courtyard, and rooftop space. The wing is certified Green Mark Platinum by Singapore's Building and Construction Authority.

Equipped with world-class amenities, 2,500 parking lots and Flavours East, a collection of sixteen food and beverage outlets, EXPO is conveniently located five minutes from Changi International Airport and fifteen minutes from the city centre.

www.singaporeexpo.com.sg
www.maxatria.com.sg