Advertising and Marketing Opportunities with Odyssey Media Group

M.I.C.E. Venues

 December 19, 2013
US$1.49 Billion Being Invested In Redevelopments To Global Alliance Venues

 Global Alliance today announces that US$1.49 billion is being spent in redevelopments across its five member venues, adding 135,400sqm of meeting and events space.

Global Alliance is an international group of conference and exhibition centres that have joined forces to offer a seamless conference and event experience to international associations and event organisers whose events rotate around the world. Global Alliance members include: The Durban International Convention Centre (South Africa); Adelaide Convention Centre (Australia); Centro Banamex (Mexico); ACC Liverpool (United Kingdom); and Advantage BOSTON (United States of America).

Adelaide Convention Centre is undergoing a US$314m expansion which will see the facility expanded over railway lines to link with Morphett Street Bridge. The existing plenary building, home to the first convention centre in Australia in 1987, will be replaced with a multi-purpose facility with plenary capacity of up to 3,500 seats. The expansion includes an additional 4,300sqm of multipurpose convention floor space, associated pre-function spaces, multiple meeting spaces and a ballroom built on a 'bridge-like' structure over the railway tracks. The new multi-purpose facility will consist of 3,000sqm of flat floor space for events.

ACC Liverpool will break ground on its new US$64m Exhibition Centre Liverpool and US$42m integrated hotel in the New Year. The new venue, which will form part of the existing ACC Liverpool, will be an 8,100 sqm, three-hall exhibition centre and 216-room 'headquarters' hotel. Exhibition Centre Liverpool will be capable of hosting large scale conferences, trade and consumer exhibitions, concerts and sports events on a national and international scale. Plans for the facility include an atrium, meeting rooms and a business centre. The three halls will each be 2,700sqm and will be separated by movable walls. Exhibition Centre Liverpool and the integrated hotel will be directly connected to the existing facilities at ACC Liverpool, home to BT Convention Centre and Echo Arena, via an interlinking bridge.

Advantage BOSTON has also benefited from significant investment. The Massachusetts Convention Center Authority has already broken ground on two hotel properties adjacent to the Boston Convention & Exhibition Center (BCEC), which will add 510 rooms to the area upon completion. An additional investment of US$1bn is planned to expand the BCEC, adding 120,000sqm to the facility as well as a 1,500-room headquarters hotel. Boston's Hynes Convention Center has also received more than US$59.7m in enhancements, including technology and security system upgrades, new décor, and capital improvements.

Durban ICC has invested US$957,000 into renovations in its kitchens and meeting rooms. New automated drop-down screens and line data projectors have been added to each meeting room and hospitality suite to deliver on its clients' objectives.

According to the Global Alliance's Chair and Chief Executive Officer of Durban ICC, Julie-May Ellingson: "As members of the Global Alliance we are committed to ensuring that our venues are able to not only meet, but exceed, our clients expectations. As the architecture of meetings and conferences change, so too, must our venues. In order to stay ahead of the game we need to ensure our venues are fit for purpose and offer state-of-the-art facilities."

www.globalccalliance.com

Global Alliance

Global Alliance is a group of world-class conference and exhibition centres collaborating to offer a seamless conference and event experience to international associations and event organisers. Comprising five venues on four continents, the Global Alliance members are united in their commitment to providing a quality service to clients whose events rotate around the world, facilitating a unique and comprehensive hand-over and inter-venue briefing process between clients and alliance members. The current Global Alliance members are: The Durban International Convention Centre (South Africa); Adelaide Convention Centre (Australia); Centro Banamex (Mexico); ACC Liverpool (United Kingdom); Boston Convention & Exhibition Center and Hynes Convention Center (United States of America).

Durban, South Africa -- The Durban International Convention Centre (Durban ICC) offers the largest flat floor, column-free multi-purpose event space in Africa. The complex incorporates the Durban ICC Arena and adjacent Exhibition Centre offering clients 33,000m² of flexible exhibition and meeting space. This five-star graded facility has been voted Africa's Leading Meetings and Conference Centre 11 times by the World Travel Awards and is ISO 9001, 14001, 22000 and HACCP certified. With raked seating for 5,532 delegates, plenary seating for 12,000 and up to 32 meeting rooms ranging in size from 43m² to 402m², the Durban ICC can accommodate large scale events of every type. The Durban ICC also provides banqueting for up to 5,000 guests and can accommodate up to 10,000 for concerts with full technical capacity for live broadcasts.

Adelaide, Australia -- Adelaide Convention Centre (ACC) is an award-winning, multi-purpose conference and exhibition centre. The venue is currently undergoing an extensive expansion and refurbishment programme which has been designed to meet future delegate requirements and to take advantage of the spectacular views offered across the River Torrens. Once complete in 2017, the centre will boast a highly flexible, raked plenary hall that can seat up to 3,500 delegates, can be subdivided into four smaller theatres, or converted into a flat floor configuration. It also offers 15,000m2 of column-free, multi-purpose space, 24 serviced meeting rooms capable of subdivision or consolidation and a variety of networking and outdoor opportunities. The centre also has high capacity ICT capability, offers free Wi-Fi and provides webstreaming facilities in every venue.

Boston, Massachusetts, USA -- Advantage BOSTON incorporates the Boston Convention and Exhibition Center (BCEC) and the Hynes Convention Centre (Hynes). Advantage BOSTON represents citywide convention business in Boston. With almost 50,000m2 of exhibition space, a column-free ballroom of 4,000m2 and 82 high-tech meeting rooms, BCEC is well-equipped to accommodate large-scale events which have exhibit requirements and extensive educational programmes. The Hynes is located in the heart of Boston's historic Back Bay area, surrounded by great shopping, dining, attractions, public transportation and other amenities. It offers conference and event organisers a wide range of options, including a multi-purpose auditorium with built-in balcony and seating for over 4,000, 16,396m2 of exhibition space, 38 meeting rooms and a 2,373m2 ballroom featuring a vaulted ceiling and natural light. Both the BCEC and Hynes are Gold Certified by AIPC and provide state-of-the-art technology including free wireless Internet access throughout the facilities.

Mexico City, Mexico -- Centro Banamex is an iconic, world-class convention centre located in Mexico City. Part of the Las Americas Complex, the purpose-built convention centre provides easy access to a wide range of amenities in addition to offering a flexible range of rooms and spaces for meetings and events. Centro Banamex offers 185,000m2 of multi-purpose events space, with 25 convention rooms and 34,000 m2 of column-free exhibition halls that have hosted some of the most important international events and exhibitions from around the globe. Centro Banamex was also the first venue in America to be awarded the 'Earth Check' Silver Certification, demonstrating its commitment to the environment.

Liverpool, UK -- ACC Liverpool is a world-class European venue for large scale international events. Currently comprising BT Convention Centre and Echo Arena, ACC Liverpool is located on Liverpool's world famous Mersey waterfront, adjacent to the Grade 1 listed Albert Dock and UNESCO World heritage site at the heart of one of the most exciting cities in England. BT Convention Centre has a 1,350-seat auditorium, a 3,725sqm multi-purpose hall and 18 further meeting rooms. Total exhibition space, when combined with the 11,000 capacity Echo Arena, is in excess of 7,125 sqm. In 2014 ACC Liverpool will start on site with the construction of Exhibition Centre Liverpool and integrated Pullman hotel which will both be open for business in 2015. The facility will be capable of hosting large scale conferences, trade and consumer exhibitions, concerts and sports events on a national and international scale.

www.globalccalliance.com