Advertising and Marketing Opportunities with Odyssey Media Group

M.I.C.E. Venues

 October 28, 2014
Kuala Lumpur Convention Centre Achieves Record Repeat Clients

 The Kuala Lumpur Convention Centre (the Centre) looks to be finishing 2014 on a high with 21 medium to large-sized events with an expected total turnout of 538,000 visitors and delegates between October and December. More rewarding is the fact that 16, or 76%, of the fourth quarter 2014 (Q4) events are repeat clients.

"The loyalty afforded to us by our clients since opening has been second to none," says General Manager, Alan Pryor. "We are grateful for their continuing support as returning clients attest to our continuing delivery of quality products and services with flexible, innovative and value-added solutions to meet their evolving needs."

Of the 16 Q4 recurrent events, 10 have marked five editions or more (with the Centre) with the PIKOM PC Fair leading the pack with 10 consecutive appearances every December (19 - 21 December); and 28 in total since the Centre opened in 2005. Also marking a decade of annual events in the last quarter of each year at the Centre is the Malaysia International Jewellery Festival (Autumn Edition) (7 -- 10 November) and UK Education Fair (8 -- 9 November) while HOMEDEC Part 1 (23 -- 26 October) and HOMEDEC Part 2 (30 October -- 2 November) and the Malaysia Institute of Accountants (MIA) Conference (4 -- 5 November) have been held there since 2006. The remaining "regulars" are International Greentech & Eco Products Exhibition & Conference (IGEM) which was held on 16 -- 19 October, International Baby Expo (15 -- 17 November), Fair (21 -- 23 November) and Facon Education Fair (29 -- 30 November).

"And as we prepare to celebrate 10 years in the business come 2015, we look forward to celebrating the milestone with the clients and stakeholders who have contributed directly and indirectly, to our growth and success to date," adds Pryor.

Towards this end, several marketing and promotional packages such as discounts on ancillary charges for Day Conference Packages (DCPs), complimentary mocktails for Banquet functions and Exhibition Loyalty Value-Add Programme tier upgrades, amongst others, are on the drawing board to reward clients for their continuing patronage and support.

Since opening in June 2005 through to 30 September 2014, the Centre has served over 16.8 million delegates and visitors from 9,473 events and contributed RM5.3 billion in economic impact to the Malaysian economy.