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 May 21, 2013
Sarawak To Host 55th ICCA General Assembly In 2016

 Ooo Ha! A meeting of over 700 delegates from the business events industry will take place in Kuching, Sarawak in 2016. An annual congress organised by the International Congress and Convention Association (ICCA), the event sees business events industry professionals convening for 5 days of education sessions, regional chapter meetings and business exchange opportunities.

Promising a week of extraordinary excitement, education and cultural experiences, this event is expected to bring over two million Malaysian Ringgit (Euro 556, 000.00) to the local tourism and hospitality sector and many more opportunities for Sarawak's growth in business events opportunities.

"As the bid local host on behalf of the Sarawak State Government's entity, this win would not have been possible without the strong support from our industry partners who have worked tirelessly to produce a stellar bid," said Mr. Paul D'Arcy, Chief Executive Officer of Borneo Convention Centre Kuching (BCCK).

The winning bid was clinched as a result of the team effort by Malaysian ICCA members: Borneo Convention Centre Kuching (BCCK), Malaysian Convention & Exhibition Bureau (MyCEB), Sarawak Convention Bureau (SCB), KL Convention Centre and UCSI Communications Sdn Bhd.

"I would like to congratulate the Malaysian team on their success and for the hard work that was put into creating the bid. By hosting the 55th ICCA General Assembly, we hope that the local business events industry will gain an enriching experience and learn from the best in business events the world over," said Mr. Zulkefli Hj. Sharif, Chief Executive Officer of MyCEB.

The bid presentation took place a day before the ICCA Plenary Session before the start of IMEX Frankfurt 2013. Incorporating a web-based bid and our very own Tribal Wisdom Speaker, the bid was presented by speakers: Dato' Sri Dr. Muhd. Leo Michael Toyad Abdullah (Sarawak State Government Representative / Chairman of SCB), Mr. Dylan Redas Noel (Director of Research / Tribal Wisdom Speaker of SCB), Mdm. Gracie Veronica Geikie (Managing Director, UCSI Communications Sdn. Bhd.), with co-presenters: Mr. Zulkefli Sharif (CEO of MyCEB), Mr. Paul D'Arcy (CEO of BCCK), Ms. Angeline Iris Lue (Director of Sales and Marketing of Kuala Lumpur Convention Centre), during an audience with ICCA Board of Directors.

"I am proud of the State and the bid team's success in its preparation. We look forward to welcoming the 55th ICCA General Assembly delegates to Kuching, Sarawak and to showcase our unique destination," said Dato' Sri Dr. Muhammad Leo Michael Toyad Abdullah, Chairman of SCB.

He adds, "I would like to thank MyCEB, Sarawak Tourism Board, and Sabah Tourism Board for their unlimited support in making us proud as 1Malaysia, showing unity and tolerance in supporting a neighbouring State. Moreover, with Sarawak the same age as ICCA, 50 years is a long way to go, but this will be a great start to develop the local industry and enhance our global network."

Sarawak Convention Bureau

Sarawak Convention Bureau (SCB) was established in 2006 by the State Government of Sarawak. We are a non-profit company whose aim is to bring Sarawak to the forefront as a competitive destination for international meetings. The Bureau is a member of the International Congress and Convention Association (ICCA). Our goal is to help connect NGOs, corporations and government bodies with whatever necessary to make international conventions a success in Sarawak. In 2012, SCB supported 45 convention bids representing 19,688 delegates, and 66,945 delegate days, which contributed an estimated direct delegate expenditure of RM39.9 million to Sarawak.

Borneo Convention Centre Kuching

Borneo Convention Centre Kuching (BCCK) commenced full scale operations in October 2009 and since opening, more than 420 events have been hosted and over 648, 106 visitors have been welcomed to the Centre. More than 35 functions have been catered for at outside locations. The most recent international event held at BCCK was the Joint Scientific Meeting for the 9th Asian Society for Pediatric Research (ASPR) Congress and 20th Perinatal Society Malaysia (PSM) Annual Congress which attracted about 600 delegates in May 2013.

Malaysia Convention & Exhibition Bureau (MyCEB)

MyCEB was established in 2009 by Ministry of Tourism, Malaysia to further strengthen Malaysia's business tourism brand and position for the international business events market. A non-profit organisation, MyCEB serves as a central hub to assist meeting and event planners to bid for and stage international business events in Malaysia and act as a conduit for national product development. MyCEB's goal is to improve its rankings as an international meetings destination within International Congress and Convention Association (ICCA) and to grow business tourism arrivals to Malaysia.

In November 2011, MyCEB unveiled its business events tagline, 'Malaysia -- Asia's Business Events Hub' which encompasses its aim to communicate Malaysia's proposition as a gateway to Asia for meetings -- where many of Asia's diverse cultures, languages and lifestyles are represented and have merged through a long history of trade and meetings.

The Malaysia Major Event Unit, previously known as International Events Unit (IEU) is a division of Malaysia Convention & Exhibition Bureau (MyCEB).