|June 19, 2013|
Business In Borneo: Mid-Year Performance Review
|Sarawak is working hard to maintain bid win growth while branching out its marketing efforts to include North America and China through an integrated international marketing campaign. |
Maintaining its 80% bid success rate in 2012, Sarawak Convention Bureau (SCB) have set their sights on securing 45 bid wins for 2013. Recording 22 international conferences to Sarawak as of press time, these events are expected to welcome 7,411 delegates and an estimated RM 14.7 million in direct delegate expenditure from 2013 to 2019. Among the bid wins include:
1. 9th ASEAN Hakka Convention 2013
Miri, 1000 delegates for 2 days
2. East Plant Variety Protection Forum 2013
Kuching, 118 delegates for 4 days
3. 2nd International Conference on Alfred Russel Wallace - His Predecessors and Successors Naturalists, Explorers and Field Scientists in South-East Asia and Australasia 2013
Kuching, 250 delegates for 3 days
4. The Pacific-Rim Conference on Multimedia 2014 (PCM)
Kuching, 200 delegates for 4 days
5. International Symposium on Biomedical Data Infrastructure (BDI 2014)
Kuching, 250 delegates for 2 days
6. 55th ICCA General Assembly 2016
Kuching, 700 delegates for 5 days
7. 13th Asia Pacific Orchid Conference and Show 2019 (APOC)
Kuching, 600 delegates for 7 days
Mr. Mike Cannon, Managing Director of SCB commented, "Sarawak is rapidly gaining in popularity as an international meetings destination. We have had a significant amount of returning clients who are continuously bidding for new events to Sarawak."
Big Boost For Business Events In Sarawak
Since appearing in the International Congress and Convention Association (ICCA) Asia Pacific & Middle East city ranking in 2010, Kuching now shares the 38th spot with Colombo, Chennai, Ho Chi Minh, Jakarta and Tel Aviv; bettering the performance of many established second tier cities such as Canberra, Nagoya, Chengdu and Osaka.
The ICCA Statistics Report is the Global benchmark for international association convention business and a sales and marketing resource for its members to target future international association meetings. To qualify for ICCA ranking, a meeting must attract over 50 delegates, with the event to be held over a minimum of three days duration and rotate between at least three countries.
To add another feather to the cap, Sarawak will play host to the 55th ICCA General Assembly in 2016. The event will see over 700 business events industry professionals convening for 5 days of education sessions, regional chapter meetings and business exchange opportunities. The winning bid was clinched as a result of the team effort by Malaysian ICCA members: Borneo Convention Centre Kuching (BCCK), Malaysian Convention & Exhibition Bureau (MyCEB), Sarawak Convention Bureau (SCB), KL Convention Centre and UCSI Communications Sdn Bhd. The bid presentation and announcement took place a day before the start of the IMEX tradeshow in Frankfurt, Germany. Sarawak's competitor was the beautiful and historic city of Prague in the Czech-Republic.
Meet The Team
In growing the business of the Bureau, SCB welcomed additional team members who join the Sales, Research, Marketing & Communications and Administration departments, all based in Kuching. They are:
Mr Donny Tan - Business Development Manager
Donny is responsible for developing new business opportunities from various industries for MICE and coordinating client liaison for the Sarawak and Singapore market as well as implementing and managing bid strategies for the national and international markets.
Mr Jason Tan - Business Development Manager
Jason is responsible for sourcing and generating sales leads, planning and coordinating sales activities and site inspections, as well as liaising with decision-makers of host committees, government departments and industry to secure conferences and meetings to Sarawak.
Ms Rebekah Livan Balan - Research Assistant
Rebekah assists the Research team by generating convention leads, industry research development and updating database management.
Marketing & Communications Team
Ms Jemima Rinai Joseph - Marketing & Events Liaison Officer
Jemima acts as a point of contact and assisting the industry for Bureau's corporate events operation, and also liaising with the local and international media.
Mr Aloysius Sibek - Marketing & Communications Assistant
Aloysius assists the Global Marketing & Communications Director with Government and Industry Partners activities. He is also the main point of contact for Malaysia and International Chinese Media.
Administration & Finance Team
Ms Cho Chui Chui - Account Executive
Chui Chui assists the Director of Finance in managing the Bureau's sponsorship and daily operation of accounts.
Sarawak Convention Bureau
Sarawak Convention Bureau (SCB) was established in 2006 by the State Government of Sarawak. We are a non-profit company whose aim is to bring Sarawak to the forefront as a competitive destination for international meetings. The Bureau is a member of the International Congress and Convention Association (ICCA). Our goal is to help connect NGOs, corporations and government bodies with whatever necessary to make international conventions a success in Sarawak. In 2012, SCB supported 45 convention bids representing 19,688 delegates, and 66,945 delegate days, which contributed an estimated direct delegate expenditure of RM39.9 million to Sarawak.