Advertising and Marketing Opportunities with Odyssey Media Group

M.I.C.E.

 November 26, 2013
Skal International Endorses "Clean The World" To Help Fight Global Spread of Preventable Diseases

 At the recent 74th World Congress in New York City, Skal International, the largest organization of professional travel and tourism leaders in the world, announced its affiliation with Clean the World, the world's largest recycler of discarded hotel guestroom soaps, by agreeing to promote its programme as one of the Organization's international sustainability initiatives. Under the terms of the agreement, Skal International will encourage its approximately 5,300 hotel members to work alongside Clean the World in the collection and recycling of used soaps in order to help fight the global spread of preventable diseases.

According to the World Health Organization, each day thousands of children around the world die from hygiene related diseases that can be prevented by washing with bar soap. By joining hands with leading hotel groups, Clean the World also helps protect the environment by diverting waste from incinerators and landfills by repurposing the millions of bars of guestroom soap discarded daily.

"The Skal Mission is to support a responsible tourism industry and its belief in Sustainable Tourism actively fosters appreciation and stewardship of the natural, cultural and historic resources and special places by local inhabitants, the tourism industry, governments and visitors. It is tourism which is viable over the long term, because it results in a net benefit for social, economic, natural and cultural environments of the area in which it takes place," said Skal International World President, Karine Coulanges.

Shailesh Adhav, Managing Director for Clean the World in Asia said: "It is wonderful to have Skal International's support for our life-saving and environmental cause, especially at this time of great need. In the Philippines there is an urgent requirement for life-saving hygiene in the fallout of the devastating Typhoon Haiyan, As such, we have dispatched more than 10 tons of soap and many thousands of hand sanitizer packs that are absolutely essential for health and sanitation during this terrible time."

In total, Clean the World has created over 14 million new sanitized soap bars that have been delivered to underprivileged communities, families, and children in 70 countries. "Every day we do more, and partnering with Skal International is truly humbling -- we sincerely appreciate its commitment and leadership," said Adhav.

Clean the World has partnerships with some of the biggest names in the hospitality industry including Sands China Ltd, Mandarin Oriental, Hilton, Starwood, Marriott, Disney, Carlson, and Intercontinental Hotel Group.

Skal is a keen supporter of worthy initiatives. It also supports the Global Code of Ethics in Tourism, the Code of Conduct for the Protection of Children from Exploitation in Tourism and ST-EP (Sustainable Tourism-Eliminating Poverty).

Skal International

Skal founded in 1934, is the largest organisation of professionals travel and tourism leaders around the world, with a key objective of promoting global tourism and friendship. It is the only international group uniting all branches of the travel and tourism industry. Its 18,000 members, industry managers and executives, meet at local, regional and international levels to discuss and pursue topics of common interest in the Travel and Tourism Sectors.

www.skal.org

Clean the World

Clean the World Foundation, Inc. is a social enterprise with the mission of saving millions of lives around the world and protecting our environment. Its global hygiene revolution mission is to distribute recycled soap and hygiene products to children and families suffering from high death rates due to the top two killers of children worldwide -- acute respiratory infection (pneumonia) and diarrheal diseases (cholera). Since 2009, Clean the World has distributed more than 14 million bars of soap in 70 countries. Clean the World's operations in Hong Kong, Singapore, and Macao are established through a licensing and operational agreement with Clean the World Limited and Clean the World Company Limited, collectively known as "Clean the World -- Asia."

www.CleantheWorld.com.hk