|February 20, 2014|
ACTIVE Network Business Solutions Group Joins Forces with Lanyon
|ACTIVE Network Business Solutions, a leader in event marketing and Strategic Meetings Management technology, and Lanyon, a leader in transient hotel program technology, today announced the completion of a merger. The combined company, which will operate under the name Lanyon, serves meeting planners, travel planners, buyers, event marketing teams, as well as hotels and meeting suppliers, providing each group with the next generation of tools and data to create and manage smarter meetings and events.|
"ACTIVE Network has recognized a significant market opportunity within the event technology space," shared Darko Dejanovic, Chief Executive Officer of ACTIVE Network. "We believe that as an independent entity focused singularly on the meetings and events space, the ACTIVE Network Business Solutions Group and SMART EVENTS Cloud solution, in combination with Lanyon technology, will provide customers with an even broader and more powerful solution offering."
For corporate buyers, this merger provides access to a comprehensive suite of solutions for meetings and events management, as well as hotel spend. Additionally, it drives measureable value by providing integrated data and analytics, enabling visibility across all of an organization's hospitality, and meetings and events activities. This visibility improves the bottom-line efficiency of these programs while driving top-line growth for the larger business.
"The merger of ACTIVE Network Business Solutions with Lanyon has the opportunity to propel the meetings, events and transient hotel spend industries several steps forward," said Christopher J. Dwyer, research director at Ardent Partners, a leading supply management research and advisory firm. "To capture, control, and manage meetings, events and transient hotel spend, the contemporary enterprise requires a series of end-to-end processes that address hotel and venue sourcing, analytics, reporting, spend management, and compliance. Once combined, the 'new' Lanyon offering can help procurement and sourcing teams gain a holistic, enterprise-level view of their events-management programs."
In addition to the data and analytics tools, the Lanyon marketplace provides hospitality and venue suppliers with access to thousands of corporate customers and associations that are searching for new properties and venues. This marketplace improves the bottom line for suppliers while driving top-line growth for their businesses.
"Leading companies are looking for a holistic view of the entire meetings and hotel program spend, as well as marketing and engagement analytics to support sales and revenue growth," said JR Sherman, President and Chief Revenue Officer at Lanyon. "By bringing together ACTIVE Network Business Solutions and Lanyon, we have created a comprehensive suite of solutions for the industry. The Lanyon suite is designed to make the meeting planner's life easier and give procurement and marketing the data they crave to make more informed decisions. Hotels and meeting venues are now able to access a broader audience of planners and buyers, from the smallest businesses to the largest enterprises across multiple verticals."
"We are thrilled to integrate our two organizations into a single entity, forming a robust offering in the hospitality, meetings and events industry," said Kenny Cobern, Chief Operating Officer at Lanyon. "The combined company is laser-focused on applying data and analytics to negotiated hotel programs, as well as global meetings and events programs. Corporate buyers can now truly implement Big Data strategies to build and execute more meaningful programs, while suppliers can better serve today's savvy customers to win more business."
With over 40 years of industry experience, the combined Lanyon serves 70 percent of the Fortune 500 and 80 percent of the BTN Corporate Travel 100. In addition to those enterprise clients, the combined Lanyon also serves thousands of medium-sized businesses, small businesses, and association partners that have chosen Lanyon and ACTIVE Network Business Solutions technologies to power their transient hotel programs, as well as meetings and events management.