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M.I.C.E.

 June 16, 2014
Australia's Gold Coast To Host Global Meetings Industry

 The eyes of the global meetings industry will focus on the Gold Coast this September following a successful bid to host the International Congress and Convention Association (ICCA) Asia-Pacific Client/Supplier Business Workshop 2014.

Gold Coast Business Events (GCBE) collaborated with the Gold Coast Convention and Exhibition Centre (GCCEC) to develop the winning bid, which will bring 15 ICCA members and their association clients to the Gold Coast for business sessions from Wednesday 24 to Friday 26 September, 2014.

ICCA Regional Director Asia Pacific Noor Ahmad Hamid said the Gold Coast bid was successful for a number of reasons.

"The Gold Coast enjoys a well-deserved reputation as a leading destination of business events. The bid stood out in terms of creativity.

"Heavy emphasis was also placed on the fact of the city's participation, which was a strong factor in the decision making process. It's clear Gold Coast's attendance in the last three workshops has equipped the city with valuable insight on how the workshop should be organised.

"It was therefore clear that the engagement and tremendous support of the GCBE and GCCEC is crucial to win the hosting right of this annual event," he said.

Gold Coast Business Events Director Anna Case said that win is demonstrative of the commitment that GCBE and GCCEC have made to bringing more international events to the city.

"As a relatively young destination as far as international conference bidding is concerned, it is critical that we participate in activities such as this, to continue to elevate the city's profile.

"The win is a testament from the global meetings community that the Gold Coast delivers the professional services, infrastructure and range of product to exceed the requirements international events."

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