|August 29, 2014|
Thailand To Host Mega-Event; Thailand Strengthens As MICE Destination
|Thailand has the chance to host a mega event once again as Unicity, one of the world's fastest growing multi-level marketing companies, agreed to host its "2014 Unicity Global Convention" in Bangkok from 15 -- 18 October 2014 with 50,000 Unicity distributors worldwide thanks to Thailand Convention and Exhibition Bureau (TCEB)'s attractive campaign. The event reinforces the country's position as the regional MICE hub and strengthens the confidence of MICE travelers from around the world as well as boosts the revenue of the MICE sector in the fourth quarter to achieve target. |
Mr. Nopparat Maythaveekulchai, President of Thailand Convention and Exhibition Bureau (Public Organization) or TCEB, said that TCEB has partnered with related organizations in promoting Thailand as the destination for meetings, incentives, conventions, and exhibitions to reinforce confidence in the country with focus on Thailand CONNECT campaign's three key pillars: a diversity of destinations, unrivalled business opportunities, and high quality of Thailand's MICE professionals.
"One of our strategies is to win mega events through promotion campaign and various supports. Thailand manages to attract several international events starting from the end of 2014, reflecting the recovering confidence from international event organizers who realize that the country is regaining its normal situation as well as capable and ready to host all types of MICE events. We anticipate that the number of MICE travelers arriving Thailand will reach around 157,000 by the last quarter of the year."
The 2014 Unicity Global Convention is another pride of TCEB as the largest mega event we have won this year, with more than 50,000 distributors worldwide comprising 20,000 international MICE travelers from 23 countries and 30,000 domestic distributors. For the convention, TCEB provides financial support for the meeting venue, coordination and communications activities through the Mega Event marketing campaign for the Convention and Incentive Travel sectors. The event is expected to generate revenue of over 1,780 million baht, a major boost of Thailand's MICE industry, as well as an impactful magnet that draws more MICE travelers to Thailand to reach the target.
Mr. Christopher Kim, President of Asia Pacific, Unicity International Inc., explained that Unicity is one of the industry leaders for both nutritional supplements and business development and has business presences in over 30 countries around the globe.
"Thailand is one of our most significant markets, considering its fast pace of success. The country has clearly demonstrated its capacity to be our business hub in the Southeast Asian region. Bearing this in mind and coupled with TCEB's attractive supports as well as the country's great facilities, Unicity decided to hold our annual global meeting, the Unicity Global Convention, here in Thailand this year." said Mr. Kim.
Unicity has stepped its foot into Thailand in 2002. Today, it has a great number of people joining its network, making Thailand one of the most-watched markets with impressive performance. Thanks to the country's strategic location in the heart of Southeast Asia, it has served as the regional hub that effectively supports Unicity's business in the neighboring countries, such as Vietnam, Burma, Cambodia, Laos, Indonesia, Philippines, Singapore.
"Thailand has an incredible economic potential. Unicity is well aware of that fact, and is determined to make Thailand its regional hub in Southeast Asia. The company in Thailand exists not only to improve the business vision of Unicity, but to demonstrate an unyielding effort to improve the quality of life of all people. With the ASEAN Economic Community (AEC) arrangement coming up in 2015, the region will see no boundaries and it will be Unicity's chance to unify with those who are inspired and motivated to live a better life by joining the hands of Unicity. The 2014 Unicity Global Convention, will hold more than 50,000 Unicity distributors worldwide, and will provide them with an opportunity to impart strategic implementations to grow the business, as well as to exchange a variety of different point of views. It will also be a week of celebration to recognize all the distributors and their endless success. All who attends the convention will have the opportunity to reboot their motivation and to receive new inspiration,"said Mr. Kim.
"In striving to organize the 2014 Unicity Global Convention, we have received full support from TCEB. Unicity strongly believes that this convention will impact and encourage the Thai economy in terms of hotel occupancy, tourism and related sectors as such. We are always striving to improve the lives of Thai people," Mr. Kim concluded.
Form the last quarter of 2014 onwards, Thailand will host several international events including major trade shows e.g., the IT&CMA Asia 2014 and the CTW Asia-Pacific Corporate Travel World 2014; international conventions e.g., the 74th FIP World Congress of Pharmacy and Pharmaceutical Science 2014 and the One Young World Summit Bangkok 2015; international exhibitions e.g., the Food & Hotel Thailand 2014, the INTERMACH 2015, the ProPak Asia 2015 and the VIV Asia 2015; as well as mega event like the Harmony World Puppet Carnival Bangkok 2014. TCEB expects that the total number of MICE travelers to Thailand this year will reach 888,210 and generate revenue of approximately 87.2 billion baht.
Thailand Convention & Exhibition Bureau (TCEB)
Thailand Convention & Exhibition Bureau (TCEB) - the government leading edge agency - has been the key to success for a wide range of global & regional business events since 2004. With our key strategic model, Growth Driver; TCEB works as your strategic business partner, delivers creative ideas, and provides solutions from our capable resources for every scale and various customised business events.
TCEB has formed numerous collaborations and networks linked to open up grand new chapters of business opportunities, and to strategically enhance every business success with special care that will spur lasting advancement and achievements. Our goal is to equipping business events industry at national, regional, and global stage for continuous development, long-term growth and sustainable success.