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 September 17, 2014
Australia Inspires At CIBTM China 2014

 Leading representatives of the Australian business events industry will be in attendance at the 2014 China Incentive, Business Travel and Meeting (CIBTM) Exhibition in Beijing, from 17 to 19 September 2014.

Business Events Australia, together with a delegation of seven vendors, will be highlighting how Australia is not only a global leader in terms of destination choices, incentive programs, event spaces and food and wine experiences, but more importantly how these factors inspire great business outcomes.

"CIBTM is a fantastic opportunity to highlight Australia's corporate meeting and incentive offering to one of our most important markets," said Business Events Australia's general manager Penny Lion.

"We're working hard and investing significantly to further strengthen our reputation as an incentive destination of choice for business events groups from China.

"China's population is increasingly sophisticated and well-travelled so it's important that we inspire CIBTM's delegates. Our own research has shown that Australia ranks highly with the international MICE market in areas including cultural heritage and activities, world-class beauty and natural environments, local cuisine and wine, hospitality and as a safe destination. We hope to showcase how Australia can go above and beyond for their clients and businesses."

Australia has an established reputation in China as a market well suited to being able to handle large incentive bookings. Last year alone Australia played host to major incentive groups from China, including 3,000 Perfect China delegates and 1,000 Herbalife China delegates, while in September more than 4,000 delegates gather in Sydney for a five-day Pro-Health China Annual Conference.

Business Events Australia will also be highlighting its 'Restaurant Australia' campaign -- showcasing the country's exceptional food and wine experiences.

Since its launch earlier this year, the campaign has been bringing together incredible stories of the country's people, produce and places to demonstrate to the international MICE market that unique and world-class food and wine experiences are being served-up in remarkable locations every day.

The MICE market is being encouraged to explore these stories online at: to ensure that any business event is complimented by the memorable culinary experiences and settings.

The Australian business events industry partners joining Business Events Australia on stand F110 at CIBTM 2014 represent an impressive range of MICE products, services and experiences available in Australia. These include:

Featured Convention Bureau

These convention bureaux represent many of Australia's very best MICE products and services, and are available to assist event planners create the perfect itinerary.

Business Events Cairns & Great Barrier Reef

Business Events Cairns & Great Barrier Reef is the official convention bureau for the Cairns & Great Barrier Reef region.

Business Events Sydney

BESydney is the official convention bureau for the Sydney region.

Gold Coast Business Events

Gold Coast Business Events is the official convention bureau for the Gold Coast region.

Northern Territory Convention Bureau

Northern Territory Convention Bureau is the official convention bureau for the Northern Territory.

Featured Products and Services

Palazzo Versace

Palazzo Versace on Australia's renowned Gold Coast in Queensland is the world's first 5-star fashion-brand hotel, offering an indulgent location for a conference, incentive or meeting.

Royale Limousines

Australian newspaper's Wish Magazine recognised Royale Limousines as the world's best airport limousine service in its prestigious annual awards, making it the perfect touch to impress delegates when they arrive in Australia.

Sea World Resort & Water Park

For fun-loving delegations, Sea World Resort & Water Park on the Gold Coast, Queensland has over 400 hotel rooms and a marine mammal park with dolphin encounters, an oceanarium and a water theme park.

For information and ideas on holding business events in Australia visit: