|December 04, 2014|
Record Conference Season For Darwin Convention Centre
|Darwin Convention Centre (DCC) is poised to end the year with a strong finish, reporting one of its busiest seasons in six years.|
A combination of international, national, and regional conferences held at the Convention Centre from July to November attracted a record number of 9,000 delegates, generating $33 million in economic impact for Darwin and the Northern Territory.
DCC's solid performance while operating within a highly competitive market and challenging economic conditions is a rewarding outcome for the Centre's team.
Darwin Convention Centre General Manager Janet Hamilton credited the Centre's winning performance to consistent delivery of quality products and services, value-added solutions and a collaborative approach to meeting client objectives.
"In a period of constrained event budgets, every conference has to have a business objective. We work hard to make sure that we're in partnership with our clients, to ensure that their event is going to successfully meet their commercial goals," she said.
The diversity of conferences that the Convention Centre continues to attract is reflected in the major events held during the period. Among these were: the Australia-Japan Joint Business Conference, the most important economic summit to be held in Darwin; mining industry's SEAAOC 2014, the largest petroleum conference in the Territory; the biennial scientific meeting of the Asia Pacific Paediatric Endocrine Society; the Northern Australian Defence Summit; Bendigo Bank's annual national conference; and Tupperware's national managers' conference.
The fact that the Convention Centre enjoyed an outstanding season demonstrates that Darwin continues to be a vibrant and attractive destination for business events.
Paul Gallagher, Executive Director of the Australia Japan Business Co-operation Committee (AJBCC) said the decision to hold the annual conference in Darwin was influenced by the city's compatibility with the organisation's objectives, particularly its appeal as Australia's "next frontier" with many developing opportunities in a range of growth industries. Supporting infrastructure such as the world class Darwin Convention Centre was also a critical advantage.
Darwin was chosen for the Tupperware conference in response to a strong demand from the company's national managers, citing the city's interesting history as part of its destination appeal. In the post-event review, the conference organiser underscored strong support from Darwin-based companies as a contributing factor to the event's seamless delivery, noting the service and attention provided by Darwin Convention Centre as "exceptional."
In addition the Darwin Convention Centre maintained strong relationships with the Northern Territory Convention Bureau (NTCB), Tourism Top End, NT Major Events, local event service operators and the city's hospitality industry.
"These vital partnerships bolster the Darwin meeting experience as a whole and contribute to our success at attracting international, national and regional business events,'' said Hamilton.