|June 25, 2015|
Fiji International Golf Tournament Soars To New Heights With Fiji Airways
|Fiji Airways has signed on as the Official Airline of the Fiji International in a three-year sponsorship deal, which will take the professional golf tournament to new heights.|
Stefan Pichler, Fiji Airways Board Director said: "The Fiji International boasts a fantastic global television platform which reaches our key markets. We see this partnership as an investment in Fiji itself with golf tourism now on the rise as a result of the Fiji International."
He added, "We see the potential in tapping into the ever growing global golf tourism market and now that Fiji is considered a golf destination, we will use this partnership in our marketing and PR efforts to boost our profile in key markets like Australia, New Zealand, the United States and Asia. To all the participants -- the golfers, officials, volunteers, media personnel and fans planning to visit Fiji to be part of the Fiji International, we can't wait to welcome you to our home."
Fiji Airways and the Fiji International team will be working together to maximize exposure for Golf Tourism in Fiji by leveraging the partnership to ensure that certain key performance indicators are achieved through increased inbound golf tourism to Fiji.
"We are extremely excited to now have Fiji Airways on board as our Official Airline of the Fiji International. Over the next three years, we look forward to building on this wonderful partnership and increasing Golf Tourism numbers for the country. Fiji Airways already has a great reputation and we plan to build on this through our Live Broadcast of the Fiji International to over 300 million golfers across the globe", said Matt Porm, Head of Commercial for the Fiji International.
The deal means that Fiji Airways will be the Official Airline of the Fiji International 2015, which will be held at Natadola Bay Championship Golf Course from October 15-18, 2015.
Fiji Airways is the latest in a string of partners to support the Fijian Government's drive to increase golf tourism through the Fiji International including the InterContinental Fiji Golf & Spa Resort, Natadola Bay Championship Golf Course, Coca-Cola, and Total.
Founded in 1951, Fiji Airways Group comprises of Fiji Airways, Fiji's National Airline and its subsidiaries: Fiji Link, its domestic and regional carrier, Pacific Call Comm Ltd, and a 38.75% stake in the Sofitel Fiji Resort & Spa on Denarau Island, Nadi.
Fiji Airways aims to be the leading global boutique airline, and has a fleet of brand new wide body A330s and refreshed B737 aircrafts. Fiji Link has a fleet of ATR 72, ATR42 and DHC-6 Twin Otter aircraft. From its hub at Nadi International Airport, Fiji Airways and Fiji Link serve 48 destinations in 12 countries (including code-share). Destinations include Australia, New Zealand, USA, Hong Kong, Samoa, Tonga, Tuvalu, Kiribati, Vanuatu and Solomon Islands.
The Fiji Airways Group brings in 64 percent of all visitors who fly to Fiji, employs over 1000 employees, earn revenues of over FJD$769 million ($372m USD$), and directly contribute a significant portion of the country's Gross Domestic Product (GDP). Fiji Airways rebranded from Air Pacific in June 2013.
The inaugural Fiji International, boasting a million dollar prize purse, signalled Fiji's official arrival onto the golfing world stage with the Fijian Government, Fiji Tourism and Fiji's number one golf ambassador, Vijay Singh, all making a push to put their country on the lucrative world golfing map.
As the newest tournament on the PGA Tour of Australasia and OneAsia tours, the inaugural Fiji International was a resounding success.120 players from 16 different countries came together at the Natadola Bay Championship Golf Course to take on the challenging layout, designed by local hero Vijay Singh, to compete in the regions first-ever internationally broadcasted tournament.
Other players in the field included three-time Major Champion Nick Price, Fiji's Dinesh Chand, India's highest ranked and world top-100 player Anirban Lahiri, China's top ranked players Liang Wenchong and Wu Ashun, and two of Australia's most successful and respected golfers Craig Parry and Peter O'Malley.
Hitting the very first tee shot of the Fiji International, Steven Jeffress went on to make history by sinking the last putt of the tournament as he birdied the 18th hole to claim the title by four shots from fellow Australian Jake Higginbottom.