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 September 13, 2015
South Australia Wins Battle To Host Land Forces 2016 Exposition

 The Adelaide Convention Bureau has announced that Adelaide will host the Land Forces 2016 Exposition worth $16.6m to the state's visitor economy over its 3 day duration though its legacy is priceless and will be long lasting.

Presented in collaboration with the Australian Army, Land Forces 2016 Exposition, with a major emphasis on industry engagement is expected to attract 1100 high level international defence, government and industry delegates from interstate and overseas. It focuses greatly on the rapidly developing nations of the Asia Pacific and ties with Australia's strategies, acquisitions, assessments and technologies within the genre.

A significant element of the event is its associated exhibition set to feature some 400+ exhibitors with more than 25% being from international companies and organisations. This component alone affords our local exhibition and display companies a huge opportunity with the average exhibition booth from an international exhibitor worth more than $20,000 to the local industry.

"Adelaide being named as the host city for Land Forces 2016 Exposition is a great win for us and is the result of a rather intense national bidding campaign by the Bureau on behalf of South Australia to ensure it didn't end up on the eastern seaboard.

"The win consolidates recent announcements regarding South Australia's defense industry and strengthens our position as a leading defence state. The event ­ which has never been hosted in SA before, supports the key objectives of Defence SA, and aligns with 5 of the Premier's 10 economic priorities" said Adelaide Convention Bureau CEO Damien Kitto.

Adelaide Convention Bureau

The Adelaide Convention Bureau is the peak body responsible for attracting conventions and associated exhibitions as well as incentive travel business to South Australia.

The not-for-profit member based organisation contributes in excess of $120m each year to the South Australian visitor economy via its bid wins and affords a return on investment to the State Government of around 120:1 annually.