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 October 23, 2015
ICC Sydney Leaders Join Debate On The Future Of Convention Centres At AIPC Asia Summit

 Leaders from International Convention Centre Sydney (ICC Sydney) have fuelled discussion and debate at the AIPC Asia Summit in Singapore this week, providing insights into the key challenges shaping the future of the conventions industry and strategies for success.

www.aipc.org

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Recognised for excellence in convention centre management, ICC Sydney's CEO, Geoff Donaghy, and Director of Business Development, Beverley Parker, featured as expert panellists and were invited to showcase ICC Sydney as a benchmark for convention centres in the region.

Speaking at the opening session, Mr Donaghy explored different ways to enhance business prospects for the future, including via the provision of superior facilities and services, plus targeted marketing.

"The major challenges we face include increasing competition, human capital and future-proofing both digital and design assets. For example, traditionally, a world class venue simply had to have luxury formal spaces and quality plenary halls with excellent technology and services support.

"Today, it needs to have informal spaces to facilitate networking, collaboration and innovation. It also needs to have a strong digital backbone that will connect guests and adapt to the rapid changes in technology we are seeing, whilst also delivering an organic connection to its physical environment and city," he said.

Donaghy noted that ICC Sydney, which is set to open in December 2016, delivers on all these fronts, featuring an integrated precinct design which allows visitors to rub shoulders with locals and easily connect with the thriving cultural, business and innovation scenes within the heart of the city.

Ms Parker said that while distance poses a challenge for Australia in particular, effective marketing and collaboration with government, business and social stakeholders is helping overcome this.

"Awareness of the benefits that major business events bring, and the role of a convention centre in the life of a city, is crucial to success. We believe Sydney is now very well placed to attract business events, as we offer a truly world class venue, in the heart of the city and in close proximity to local knowledge hubs, and have both industry and government support," she said.

"Bringing to life our not-yet-complete venue with compelling marketing tools and materials, such as interactive maps, animations, advance modelling and renders, has also been a linchpin for success; providing clients with the experience of visiting the centre before it has even been built."

www.iccsydney.com

@ICCSyd

ICC Sydney

Opening in December 2016, ICC Sydney is Australia's premier convention, exhibition and event precinct. The showcase international venue presents Australia's largest and first fully-integrated convention, exhibition and entertainment centre, underpinning Sydney's place as one of the world's most desirable meeting and major events destinations. ICC Sydney is the epicentre of a 20-hectare transformation of Darling Harbour by the NSW Government to highlight Sydney as the first choice in Australia and the Asia Pacific region for the major events industry. ICC Sydney is being delivered by the NSW Government in partnership with Darling Harbour Live, comprising Lendlease, Hostplus, Capella Capital, AEG Ogden and Spotless FM, as part of Darling Harbour's most exciting renewal in 25 years.

Infrastructure NSW is the NSW Government agency managing the 20-hectare transformation -- Darling Harbour's most exciting renewal in 25 years. Darling Harbour and the new convention, exhibition and entertainment venues will continue to be publicly owned through Sydney Harbour Foreshore Authority, which is presenting a dynamic calendar of events during the redevelopment to keep the precinct active and vibrant.

ICC Sydney is operated by globally acclaimed and leading venue manager AEG Ogden, joining the group's exceptional stable of world-class venues.

AEG Ogden

AEG Ogden is an Australian controlled joint venture between Australian venue management interests and AEG Facilities of the United States.

AEG Ogden manages venues throughout the Asia Pacific region, including convention centres in Brisbane, Cairns, Darwin, Kuala Lumpur, Hyderabad (currently in design), Oman (opening 2016), ICC Sydney (opening December 2016) and the Sydney Exhibition Centre @ Glebe Island; Suncorp Stadium in Brisbane; and arenas including the Brisbane Entertainment Centre and the adjacent Sports Centre, Sydney's Allphones Arena, the Qantas Credit Union Arena (formerly the Sydney Entertainment Centre), the Newcastle Entertainment Centre and Perth Arena.

www.aegogden.com

In addition, AEG Facilities operates both the Los Angeles Convention Centre and Hawaii Convention Centre.

www.aegworldwide.com

@AEGworldwide