|February 15, 2016|
Flight Centre Travel Group Enhances cievents Network With Hong Kong Acquisition
|THE Flight Centre Travel Group (FLT) is expanding in Hong Kong after acquiring a leading local event management and production company.|
FLT this week added the business assets of Hong Kong-based Maya Events to its Greater China operation to boost its presence in the rapidly expanding Meetings, Incentives, Conferences and Exhibitions/Events (MICE) sector.
Maya Events was established in 2005 by local businesswoman Mireya Garcia and was further expanded in 2011 when YamiletteM.Cano joined the business.
FLT Hong Kong managing director David Fraser said the acquisition would add scale to the company's existing cievents operation in Hong Kong and complement the services that cievents currently offered locally.
"Maya Events is a highly successful business with an established client base and strong expertise in production and creative areas," Mr Fraser said.
"It will be a great fit with our existing cievents business in Hong Kong, which has historically outsourced some of these functions.
"Now, we will offer a full suite of services in-house to prospective clients and existing customers in the rapidly expanding MICE sector."
Maya Events specialises in conferences, exhibitions, galas, charity functions, parties, private functions and product launches and has customers spanning the corporate, government, and not-for-profit sectors.
Its core services include:
- Event management and coordination
- Decoration and production
- Creative services and content production
- Design and printing
- Audio-visual, lighting and special effects
- Entertainment; and
- Onsite and other wide ranging support
cievents global general manager Natalie Simmons said: "Maya gives cievents a stronger presence in an important market and also a platform for further growth in Asia.
"As a full service agency for the corporate market providing specialised services in logistics and creative services the Maya acquisition is an important step in our growth strategy ensuring we are delivering on our client value proposition in all markets in which we operate.
"The Maya acquisition compliments all of our current offerings enabling us to instantly provide added value to our already existing strong & growing customer base."
cievents is an award winning event management business that was founded in Australia more than 30 years ago.
The business now has offices in Australia, the USA, Canada, the UK, New Zealand, South Africa and Hong Kong.
Further expansion is planned this year, with a Singapore office set to open in April 2016.
To complete the acquisition, FLT has bought Maya Events' tangible and intangible assets. Maya's principals, Mireya Garcia and Yamilette Cano, and seven employees will transfer to FLT's Hong Kong business.