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 February 17, 2016
Crown Events & Conferences - A Leading MICE Destination -- At AIME 2016

 Crown Events & Conferences will showcase their huge range of innovative MICE offerings, hosting capabilities and unmatched luxury across Melbourne and Perth, cementing their reputation as industry leaders at the 2016 Asia-Pacific Meetings Expo (AIME) on February 23 to 24. At Stand # 3928 Crown will unveil its newest jewel; Crown Towers Perth. Set to open in early 2017, Crown Towers Perth will be the epitome of luxury and will boast exciting new event spaces including The Great Lawn with its expansive lawn area and stunning city views.

The highly anticipated opening of Crown Towers Perth will take Perth's MICE offering to the next level, showcasing world-class design, luxuriously designed rooms and unprecedented resort facilities, dining and boutique shopping. Guests will experience a six star property unlike any other as Crown Towers Perth delivers unmatched accommodation and event experiences and furthers its reputation as a world leading destination for the MICE market. An exciting aspect of the development opening next year will be an additional, impeccably designed Ballroom that can accommodate 1,300 guests, sit down. Bright and immaculately detailed event spaces combined with state of the art features and unrivalled customer service combine to provide an elite business destination at Crown Perth.

In 2015 Melbourne continued to refine their MICE offerings, finessing the finest options for corporate events, including exclusive culinary options from celebrity restaurateur Guillaume Brahimi. Brahimi uses his culinary passion and expertise to create premium banquet menus for events and conferences. Crown's culinary excellence has now been further cemented by its association with internationally acclaimed chef, Heston Blumenthal. Blumenthal brought his celebrated restaurant, The Fat Duck, to Crown for a successful pop up stay in 2015, followed by the establishment of Dinner by Heston, yet another drawcard for the MICE market.

With a dedicated team of events and conferencing professionals, Crown Events and Conferences remain committed to delivering events with unsurpassed onsite service and event options that can cater from groups as small as ten, or as large as 2000. In addition, Crown offers competitive day delegate packages, ensuring an immense range of corporate offerings are available for all budgets and occasions. All these factors work to uniquely position Crown Melbourne and Perth as Australia's premier destinations for success when it comes to hosting innovative, unforgettable events and conferences for any budget and scale.

Guests at AIME 2016 can experience a little signature Crown luxury at the hotel's two interactive experiences at the conference including; the What's Your Crown? social media activation, where delegates have the chance to win dinner for four at Dinner by Heston or San Antone by Bludso's BBQ and the Crown Spa Pamper Zone.

What's Your Crown? -- Social Media Activation

AIME delegates will have the chance to win a dinner for four at Dinner by Heston or dinner for four at San Antone by Bludso's BBQ by simply visiting the Crown Hotels stand at AIME and taking part in the What's Your Crown? social media activation. Delegates can choose their crown from the glamorous costume collection on offer, take their photo with the Crown Events & Conferences Instaframe and upload the photo to their Instagram page using the @crownhotels tag and hashtag #whatsyourcrown and share it with their social media followers. Every delegate who shares their What's Your Crown? photo on social media will receive an instant gift of a bottle of Moet & Chandon (200ml), and go in the draw to win one of two dinner packages at Dinner by Heston and San Antone by Bludso's BBQ.

Crown Spa Pamper Zone

During AIME 2016, Crown Events & Conferences will also be celebrating the return of the Crown Spa Pamper Zone, located in Hospitality Suite 2, just to the right of the entry/exit area ensuring that delegates can take a break from their action packed AIME schedules and enjoy a complimentary 15 minute neck, shoulder or hand massage performed by Crown Spa's expertly trained spa therapists.