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 February 23, 2016
Sydney Shines With Three Mega Asian Incentives In Q1 2016

 Sydney and regional New South Wales (NSW) will inspire and motivate almost 8,000 international delegates, who are joining one of three incentive programs taking place in March, April and May this year.

Already a busy period for Asian incentives, the first mega reward trip for this year arrives in March. The leading direct selling company in Taiwan, Amway Taiwan will host its Leadership Seminar in Sydney, bringing its top distributors to our shores for a five-day program.

Jam-packed with the once-in-a-lifetime experiences that some of these international delegates would have found hard to do by themselves, the Amway Taiwan program includes a record-breaking event with over 1,000 people climbing the Sydney Harbour bridge on the same day, a tree top safari and dinner cruise on Sydney Harbour, a trip to Australia's oldest national park, the Blue Mountains, and Australia's oldest wine region, the Hunter Valley. The incentive's finale will include the taking over one of Sydney's newest and exciting event spaces, the Cutaway at Barangaroo Headland Park.

The Nu Skin Greater China 2016 Success Trip will reward 4,000 of its business partners from China, Taiwan, Hong Kong and Macau in April. The five-day program includes the Handa Opera on Sydney Harbour and a performance of Turandot. Handa Opera combines all of the things Sydney does best -- world-class opera, fine dining, sunsets and spectacle on the harbour's edge. Other program highlights include sailing on Sydney Harbour on iconic tall ships, a Nu Skin festival and welcome party in Darling Harbour, a conference and banquet dinner at Sydney Olympic Park and one secret World Record attempt.

The Cathay Life Taiwan Summit, being held in May, will bring 2,200 delegates to Australia's shores to sample all of what Sydney and regional NSW have to offer. Activities include a visit to Taronga Zoo, which celebrates its 100th anniversary in 2016, a tour of the Blue Mountains and iconic Sydney Opera House, and climbing the Sydney Harbour Bridge.

"Asia continues to be a key driver of incentive business into NSW," said CEO of Business Events Sydney, Lyn Lewis-Smith. "In the last three years, BESydney has secured an estimated A$230 million worth of Asian incentive business and we're seen 20 per cent year-on-year growth over the past decade in the value of events secured out of this region.

"This market now accounts for over half of the business we secure and deliver each year."

Business Events Sydney (BESydney), the convention bureau of Sydney and NSW, has so far secured 68 international business events for 2016 and 2017 calendar years, worth an estimated $192 million in direct expenditure for the State.

Over the past five years, events secured by BESydney have delivered an economic impact of almost $1 billion to the NSW and Australian economies. These include the Roche Diagnostics Greater China Annual Meeting last year with 1,700 delegates, the 2014 Pro-Health China Annual Conference with 4,000 delegates, and the LG Group Long Service Staff Reward for 1,500 delegates. LG Group continues to return to Sydney every year -- a testament to the city's ability to deliver every time.

ON THE ROAD: Catch up with our BESydney Asian representatives at the Business Events Australia Greater China Showcase in April and the Australian Tourism Exchange in May.