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 June 25, 2012
BESydney Recruits Kristian Nicholls As General Manager Business Development

 Moving ahead with its organisational re-structure, Business Events Sydney (BESydney) has announced Kristian Nicholls will join the team in the role of General Manager Business Development.

Given the newly formed Business Development team is comprised of both research and business development, Kristian's extensive management and sales experience in the business event and hotel sectors made him the ideal candidate for the role.

Kristian has over 10 years' experience in national and international relationship management, account management and bidding and was most recently the Director of Venues for leading industry supplier, Staging Connections. Previously, he held senior roles at the Sydney Convention and Exhibition Centre, as Director of Sales -- Asia, Sales Development Manager -- International and as Convention Operations Manager.

BESydney CEO, Lyn Lewis-Smith says, "Kristian is a welcome addition to BESydney's executive team. This is the first of a number of new appointments across the company that we will be making. We are growing the team for the future. Targets for the coming years are ambitious and Kristian is the ideal leader for our Business Development team. He brings an in-depth knowledge of the industry, an understanding of the ever-growing Asian business event market, and the strategic planning and business development experience necessary to ensure BESydney continues to deliver exceptional results."

"The Business Development team is a cornerstone to growing the number of business events we secure for Sydney and New South Wales that will deliver impressive social and economic legacies to the State."

Kristian Nicholls adds "I am delighted to be joining the experienced and focused team at BE Sydney at such an exciting point in the event landscape for both Sydney and NSW. The redevelopment of the Sydney International Convention, Exhibition and Entertainment Precinct, and other major event infrastructure already completed and planned, will ensure that Sydney is well positioned to build on its success in the domestic and international event markets."

Kristian will join the BESydney team in October 2012.