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 March 07, 2013
Starwood Announces Key Appointments; Ramps Up Sales Resources In Fast Growing Markets

 From ITB Berlin in Germany, Starwood Hotels & Resorts Worldwide, Inc. has announced that it has made two key appointments within its sales organization and plans to expand resources globally. Asad Ahmed has been named Vice President of Sales for Starwood's Europe, Africa and Middle East division, and Alice Harrington-Caravello has been named Vice President, Global Corporate Sales, replacing Mary Casey who is now Senior Vice President of Sales, North America. The two key appointments come on the heels of a solid year of hotel signings and strong outlook for the year ahead, and speaks to the continued strength of the Starwood Sales Organization which is currently comprised of more than 5,000 associates in nearly 100 countries around the world.

"We are thrilled to recognize the achievements of our sales leaders and are proud to announce new roles for Asad and Alice in our Europe, Africa and Middle East division and on our global team," said Christie Hicks, Senior Vice President, Starwood Sales Organization. "As our customers become increasingly more global, we are adding sales resources around the world to ensure that we continue to provide the service that our customers depend on in markets where they are doing business."

The Starwood Sales Organization continues to expand in emerging and fast growing markets around the world, strengthening its team with the industry's best talent to provide informative and seamless services to its global customers that combines global expertise and local intelligence. Since 2009, Starwood has added more than 100 sales associates outside of North America, and in 2012 additional positions were added across its four divisions as a result of increasing growth in emerging markets including China, Turkey, Russia, Croatia, India, Dubai and South Africa. New roles have been created to keep up with demand, and 20 additional positions are expected in Asia Pacific and Brazil in 2013.

Starwood Appoints Global and Division Sales Leaders

Prior to his role as vice president of sales, Ahmed held the position of regional director of sales, Italy and Central Mediterranean where he was responsible for sales teams across more than 40 hotels in seven countries. In his new role, he will oversee strategic sales efforts for the division. He has been with Starwood since 2005. Harrington-Caravello was previously managing director, strategic accounts where she oversaw Starwood's global corporate account teams. Now a member of Starwood's global sales leadership team, Harrington-Caravello will work closely with divisional sales leaders and is responsible for overall global corporate account strategy.