|April 04, 2013|
Perth Convention Bureau Appoints New Director of Marketing
|Perth Convention Bureau's Director of Marketing, Anne Last, will step down from the role effective 30 June 2013, with marketer Sue Stepatschuck stepping into the role. |
"It has been a privilege to have Anne's marketing skills and wonderful enthusiasm for our sector and industry over the past eight years at PCB and we are sad to lose her. We're delighted though that she will have more time for herself and her husband," said PCB's CEO, Paul Beeson.
"It's time for a bit more work/life balance," said Ms Last. "Following a few months' break, I hope to reconnect with the industry and take on some projects and part-time work in the future. I have absolutely loved my time at PCB and to have been part of such a dedicated and passionate group of people, but feel the need for a change of pace."
"Our effective succession planning has ensured the internal recruitment of Sue Stepatschuck, currently Senior Manager of Business Development," Paul said.
"Whilst a high achiever within our Business Development team, her qualifications and experience in marketing will be perfectly utilised in her new role."
Sue holds a Bachelor of Business degree, formal marketing and management qualifications and more than 22 years experience in marketing and sales in a range of industries.
Key positions previously held by Sue include Marketing Manager with Westfield, the world's largest listed retail property group, Sales and Marketing Manager for Thrifty Car Rental WA and the West Australian Newspapers as Advertising Executive.
Sue has established a good reputation within these industries, a large network of contacts and a comprehensive understanding of how the tourism, business events industry and corporate business operate.
"We are delighted with this smooth transition of corporate knowledge and talent. PCB, our Board, stakeholders, members and industry will be well served by this succession," Paul said.
The Perth Convention Bureau is responsible for marketing Perth and Western Australia as a business tourism destination. Last year it secured business events that will require more than 240,000 hotel room nights and inject more than $101.1 million into the Western Australian economy.