|October 07, 2014|
Scoot Appoints New Head For Australia
|Scoot today announced the appointment of Dennis Basham to the role of General Manager for Australia, effective immediately, following Darren Wright's move back to Flight Centre.|
In recognizing Darren Wright's contribution, Steve Greenway, Head of Commercial for Scoot, commented " Darren has been part of the Scoot start-up team, during the most vital phases of its growth and has successfully bought three Australian ports (Sydney, Gold Coast and Perth) online, and he and his teams have created a very strong brand awareness and presence in the Australian aviation market."
Dennis brings with him a wealth of airline industry talent, skills and contacts, that the 2 year old airline will utilize as its network grows with the arrival if its first Dreamliners later this year.
His primary focus at Scoot will be to continue to bolster support and new initiatives in trade and distribution, and building on the brand recognition that the airline has built in two short years.
"It is great to be back in a group of aviation specialists, that has worked together previously, and to be amongst a successful, friendly and innovative young team," said Dennis. "I look forward to ensuring the colour yellow is instantly recognizable and associated with our young and fresh brand, Scoot."
Dennis has spent the past fourteen and a half years building the Virgin Australia group's products, commencing with Groups and Conferences in 2000, Travel Industry Account Manager in Sydney, National Wholesale Manager and finishing as National Product Manager for Virgin Australia Holidays. Prior to that he worked for Ansett.
Scoot operates medium and long haul no-frills flights between Singapore and Sydney, Gold Coast, Bangkok, Taipei, Tokyo, Tianjin, Shenyang, Nanjing, Qingdao, Seoul, Hong Kong and Perth. Scoot provides -- in addition to fantastic value airfares -- a safe, reliable and contemporary travel experience with a unique attitude -- Scootitude. Currently operating a fleet of Boeing 777-200 aircraft, Scoot will transition to the Boeing 787 Dreamliner later in 2014. The Dreamliner offers guests a new travel experience with greater comfort and modern amenities such as on-board Wifi Internet connectivity and in-seat power. Scoot is passionate about changing the way people travel long distance.