Advertising and Marketing Opportunities with Odyssey Media Group

Rail

 September 19, 2011
Rail Europe Launches New B2B portal for South-East Asian Travel Agencies

 Rail Europe has launched its new B2B portal for South East Asia. The website will enable travel agencies to provide improved services to clients looking to book rail products.

With the launch of this new website, Rail Europe shows its commitment to serving travel trade professionals in the region. The easy navigation, rich content, real time products availability, and simple booking process guarantees a hassle-free booking experience.

"We are launching this new B2B portal with a South East-Asian focus to respond to the demand from our strong GSA network in the region and the outstanding sales result achieved", said Rail Europe CEO Pierre-Stéphane Austi. "The demand for European Rail Products has increased dramatically in 2011 especially from Malaysia and Indonesia."

Austi continues: "Rail travel is the premier choice of transport method within Europe, eliminating airport inconveniences and providing direct destination transportation from remote rural locations to city centres. The fast train network is constantly developing, serving the entire region and allowing travel at a competitive price. Rail Europe is the gateway to booking these fast and value-added train journeys. In the third quarter of 2010, the company recorded a 36% year-on-year increase in bookings."

Through this B2B portal, travel agencies from Indonesia, Malaysia, Singapore and the rest of South East Asia have access to the entire European rail product range including Eurail, BritRail, Swiss Passes, France Railpass and other European passes. They will also be able to book Point-to-Point tickets, domestic or international, which include tickets for 'market-price' such as Eurostar, TGV, Thalys, AVE, FrecciaRossa, and more. The portal can also be used for stand alone or group reservations on all European trains (night, day, panoramic trains, etc) as well as rail products from non European trains which include Amtrak (USA), Via Rail & Rocky Moutaineer (Canada) Japan pass, Korail (Korea), Indian Luxury Trains and The Ghan & The Overland (Australia).

Figures of rail products sold by Rail Europe in South East Asia have soared in 2011. Between January and July 2011, sales increased by 91% in Vietnam, by 71% in the Philippines, by 59% in Malaysia, by 54% in Singapore and 28% in both Indonesia and Thailand.

The B2B portal in the region will be supported by Dynasty Travel, Rail Europe's premier partner in Singapore.

Rail Europe

Rail Europe, a joint venture of the French National Railways (SNCF) and the Swiss Federal Railways (SBB), is the #1 distributor of rail tickets and passes in the world.

Rail Europe sells its products worldwide through appointed General Sales Agents equipped with Rail Europe's unique distribution system, Euronet. Rail Europe also sells directly to end-users through localised websites (local currency, local language, local service).

The organisation promotes, distributes and sells rail products in more than 45 countries across Asia, Australia and New Zealand, South America and Africa/Middle East.

In addition to the Swiss Federal Railways and the French National Railways, Rail Europe European partners include the Eurail GIE, Eurostar, Britrail (ACP) & ATOC, and the National Railways of the following European countries: Austria, Belgium, Denmark, Finland, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain and Sweden. Rail Europe also distributes products from Amtrak (USA), Korail (Korea), Rocky Mountaineer and Via Rail (Canada), the Ghan and Indian Pacific in Australia and Japan Rail.

Rail Europe aims at promoting rail travel and help visitors discover the heritage and scenic landscapes of Europe and the rest of the world.